首页
登录
职称英语
The European online fashion business is fierce. Just ask backers of one-time
The European online fashion business is fierce. Just ask backers of one-time
游客
2023-12-27
19
管理
问题
The European online fashion business is fierce. Just ask backers of one-time highfliers. Like boo. com, the urban sportswear retailer that
tanked
last year, and dressmart. com, the struggling men’s wear specialist. Those once stellar online brands expanded too fast, spent much more than they earned, and then lost their investor support after Internet stocks began plummeting last April. The markets sent online fashion stores a tough message: come up with business models that generate revenues.
A few firms have shown that not all online fashion shops are Internet disasters. Copenhagen-based haburi. com, the online designer-label discount store, Sweden’s sportswear vendor Sportus and the Italian shirts store Marco Bracci are doing well in a very tough environment.
Haburi’s distinctive business model is an Internet version of the factory outlet where brand manufacturers sell directly to consumers at lower prices from huge out-of-town shopping malls. A concept used in the U. S. far more than in Europe, and Haburi wants to fill the gap. Michael Vad, Haburi’s CEO, says that Europe’s apparel factory outlet sector could yield $ 10 billion in sales annually.
According to Vad, national regulations that limit malls outside city centers have hampered the development of this sector. " For the consumer, there is the two-hour drive to the mall, and when you get there, you don’t know whether you will get the size or color you want," says Vad. By going online, Haburi aims to cut the retailer’s costs, save consumers the long drive, and deliver orders within two or five days. Haburi splits net revenue 50-50 with the brand manufacturers.
Apparel is difficult to sell online because people like to feel and touch the clothes they buy. For the online retailer, acquiring the items, inspecting them, cleaning and storing them can be expensive. "The cost of customer service in the apparel business is much higher than selling books or even furniture," says Matthew Nordan, a retail analyst at Forester Research’s Amsterdam office.
Unless linked to a major established operation, an online retailer needs a competitive edge. For example, Italian shirt-maker Marco Bracci sells expensive goods for high profits and has
cornered
a niche market. Dressmart, on the other hand, tried to do too much too soon. Originally it planned to sell only shirts and to make the original Swedish operation profitable before branching out. But within months it tried to go pan-European and sell everything including ties, shoes and sportswear, and to rent physical outlet at airports. Dressmart, on the verge of bankruptcy and searching for a backer, has now scaled back and operates only in Sweden. [br] Online retailer Dressmart______.
选项
A、proved right to do too much in a short time period
B、carried out the plan of doing its business at home first
C、made great profits by expanding its business abroad
D、contracted its business from abroad before complete failure
答案
D
解析
细节题型见第六段最后一句:在濒临破产和寻找支持者时,Dressmart现已重新权衡,只在瑞典运作了。意即它在完全破产前缩减了国外生意;因此D为答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3310021.html
相关试题推荐
TheWashingtonbasedUSChinaBusinessCouncilreleasedareportthatcategorica
Theoldmanisonlythenominalheadofthebusiness;hisdaughtermakesallthe
Thereareonlytwo________fortheonlinepaymentinthissmallstore:byAlipay
OnlinelearningrequiressomeITliteracy,yetoneinfouradultsintheOECDha
Hitsongsarebigbusiness,sothereisanincentiveforcomposerstotryto
Hitsongsarebigbusiness,sothereisanincentiveforcomposerstotryto
Hitsongsarebigbusiness,sothereisanincentiveforcomposerstotryto
Hitsongsarebigbusiness,sothereisanincentiveforcomposerstotryto
Hitsongsarebigbusiness,sothereisanincentiveforcomposerstotryto
Hitsongsarebigbusiness,sothereisanincentiveforcomposerstotryto
随机试题
Managementjargoncanalienatestaffandleavebosseslookinguntrustworthy
【S1】[br]【S10】positive→negative用词不当。positive表示“肯定的,正面的”,而上文中提到过量使用药物,应该产生消极的,负面
简述创新农村金融保险体系的具体内容。
Weighingourseregulaysaoneruway1os
梁的横截面是由狭长矩形构成的工字形截面,如图所示,z轴为中性轴,截面上的剪力竖直
饮食后,下列哪些指标不受影响( )。A.甘油三酯 B.胆固醇 C.pH
患者女,50岁。因食管癌行手术切除治疗,下列食管癌的病理诊断中,不可能存在的是A
运维人员应严格执行相关规程规定和制度,完成所辖变电站的现场倒闸操作、()、定期轮
张某,男,65岁,头痛身痛、鼻塞流清涕、长期咳嗽,咳嗽吐稀白痰、口不渴或渴喜热饮
某理想气体分子在温度T1时的方均根速率等于温度T2时的最概然速率,则该二温度T2
最新回复
(
0
)