首页
登录
职称英语
The European online fashion business is fierce. Just ask backers of one-time
The European online fashion business is fierce. Just ask backers of one-time
游客
2023-12-27
27
管理
问题
The European online fashion business is fierce. Just ask backers of one-time highfliers. Like boo. com, the urban sportswear retailer that
tanked
last year, and dressmart. com, the struggling men’s wear specialist. Those once stellar online brands expanded too fast, spent much more than they earned, and then lost their investor support after Internet stocks began plummeting last April. The markets sent online fashion stores a tough message: come up with business models that generate revenues.
A few firms have shown that not all online fashion shops are Internet disasters. Copenhagen-based haburi. com, the online designer-label discount store, Sweden’s sportswear vendor Sportus and the Italian shirts store Marco Bracci are doing well in a very tough environment.
Haburi’s distinctive business model is an Internet version of the factory outlet where brand manufacturers sell directly to consumers at lower prices from huge out-of-town shopping malls. A concept used in the U. S. far more than in Europe, and Haburi wants to fill the gap. Michael Vad, Haburi’s CEO, says that Europe’s apparel factory outlet sector could yield $ 10 billion in sales annually.
According to Vad, national regulations that limit malls outside city centers have hampered the development of this sector. " For the consumer, there is the two-hour drive to the mall, and when you get there, you don’t know whether you will get the size or color you want," says Vad. By going online, Haburi aims to cut the retailer’s costs, save consumers the long drive, and deliver orders within two or five days. Haburi splits net revenue 50-50 with the brand manufacturers.
Apparel is difficult to sell online because people like to feel and touch the clothes they buy. For the online retailer, acquiring the items, inspecting them, cleaning and storing them can be expensive. "The cost of customer service in the apparel business is much higher than selling books or even furniture," says Matthew Nordan, a retail analyst at Forester Research’s Amsterdam office.
Unless linked to a major established operation, an online retailer needs a competitive edge. For example, Italian shirt-maker Marco Bracci sells expensive goods for high profits and has
cornered
a niche market. Dressmart, on the other hand, tried to do too much too soon. Originally it planned to sell only shirts and to make the original Swedish operation profitable before branching out. But within months it tried to go pan-European and sell everything including ties, shoes and sportswear, and to rent physical outlet at airports. Dressmart, on the verge of bankruptcy and searching for a backer, has now scaled back and operates only in Sweden. [br] Which of the following is NOT true according to the passage?
选项
A、The models of the online fashion stores were not suitable.
B、Some online fashion stores still make profits.
C、There are online stores in Italy that make money.
D、Sweden’s online stores are doing well by discount.
答案
D
解析
是非题型选项A的内容在第一段中提及;选项B和选项C的内容在第二段第一句和第二句中有提及;而选项D的内容在第二段第二句中有提及,但细节不对(文中没提及瑞典的网上店家靠打折将生意做得很好),因此D为答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3310016.html
相关试题推荐
Starbucksopenedmanypick-upstoresintheUnitedStatesforonlineorders.A、正确
Nowadayscustomersorderandprepayonline.Theycaneithergotothestorefor
公司从事经营活动,必须遵守法律,遵守职业道德,加强社会主义精神文明建设,接受政府和社会公众的监督。Acompanyengaginginbusiness
In2009,TimemagazinehailedanonlinemathprogrampilotedatthreeNewYo
企业要采取多种措施使职工转岗不下岗。Businessesneedtotakemultiplemeasurestoensurethattheir
BayerisoneofthemajorproducersofatypeofpesticidethattheEuropeanUni
Thechickenindustryisadirtybusiness,butitisalsoaprofitableone.I
AsanEnglishmajorstudent,IthinkbusinessEnglishismorepracticalthanoth
Sino-foreigneducationalprogramonbusinessispopularinChinanow,andthede
Theconstantchangesinfashion,______withaviewtohighersales,madegreate
随机试题
Fillinthemissingnumber:0,1,1,2,3,5,8,13,______,34,5521每个数字是前两个数字之
当日平均温度低于()℃时,不得对混凝土浇水养护。A.10 B.5 C.15
在赤平极射投影图上的AMB结构面(见图),其倾向是(图中E、W、S、N相应为东、
新生儿皮下坏疽属于何种病理反应A.强应性反应 B.正应性反应 C.弱应性反应
期货公司营业部负责人的任职资格由()依法核准。A、期货公司营业部所在地的中国证
《水法》规定,建设水工程,必须符合( )。 A、流域专业规划 B、流域综
排水量是船体入水部分所排开水的重量,它等于船舶当时的总重量。排水量分为( )。
关于生产工艺管理作用的表述中,正确的是()。A、完善的生产工艺管理能缩短工艺准备
脂酸-氧化的循环步骤是 A.脱氢,硫解、加水、再脱氢B.缩合、加氢、脱水、再
当事人在申请仲裁后达成和解协议的,正确理解的是()。A.可以请求仲裁庭根据和解协
最新回复
(
0
)