首页
登录
职称英语
Some consumer researchers distinguish【C1】______" rational" motives and "emot
Some consumer researchers distinguish【C1】______" rational" motives and "emot
游客
2023-12-27
41
管理
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C12】
选项
A、in
B、with
C、for
D、by
答案
A
解析
习惯搭配。in one’s view在……看来。
转载请注明原文地址:https://tihaiku.com/zcyy/3309605.html
相关试题推荐
Toreplicatethatsituation,theresearcherspropeltheirvesseldirectlyintoo
Studentstodayareconsumersofthelatesttechnologygadgetsandsocialmedium
Internetaccessandmobilepenetrationmakesiteasyforconsumerstoenjoymovi
NeitherLorillardnortheresearcherswhostudiedtheworkersintheeastparto
Whenbuyingclothes,consumersusuallyconsiderhowmuchtheitemcosts,howgoo
DistinguishedGuests,LadiesandGentlemen,Ontheoccasionoftheopeni
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Whatresultdidtheresearchersexpect?A、Theyexpectedtheoverweightdogswould
随机试题
The1920ssawtheemergenceofwidespreadcarownershipintheUnitedStates
What’sthemedianof3,6,5,1,6,7,8?不能轻易的认为中数就是1;我们首先要将这组数做有序排列:1,3,5,6,6,7,8。由于数
SmokinghasbecomesociallyunacceptableintheUS,inpartduetothehealt
Morethan12,300peoplewerekilledandtensofthousandslefthomelessafte
建立工程师的“见证取样”可属于哪种控制()。A.主动控制 B.被动控制
非金融类不良资产是指金融机构所有,但不能为其带来经济利益,或带来的经济利益低于账
乙方当事人的违约行为导致工程受到损失,甲方没有采取任何措施减损,导致损失扩大到5
微小病变性肾小球肾炎的特征性病理变化为 A.上皮下驼峰状沉积物B.基膜增厚,钉
老刘在乘坐公交车的过程中,因司机在急刹车时不慎而被撞在汽车后门上,造成了轻微脑震
(2021年真题)根据《招标投标法》,关于开标、评标、中标和合同订立的说法,正确
最新回复
(
0
)