首页
登录
职称英语
Some consumer researchers distinguish【C1】______" rational" motives and "emot
Some consumer researchers distinguish【C1】______" rational" motives and "emot
游客
2023-12-27
11
管理
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C10】
选项
A、why
B、if
C、what
D、that
答案
D
解析
结构搭配。is后是完整的一句话,因此这里是需要连词that来引导这个表语从句。
转载请注明原文地址:https://tihaiku.com/zcyy/3309603.html
相关试题推荐
Studentstodayareconsumersofthelatesttechnologygadgetsandsocialmedium
Manyconsumeritemsarebeingredesignedaccordingtothenewstandardwhowill
TheEnglishschool,whichtakesrationalismasabase,synthesizesthreeinterna
NeitherLorillardnortheresearcherswhostudiedtheworkersintheeastparto
Mostpeoplewhoarecolor-blindactuallycandistinguishseveralcolors.Some,h
LeonarddaVinci,thefamousItalianpainter,wasalsodistinguishedforhiscon
AseriesofstudiesintheJournalofConsumerResearchexploredobservers’reac
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Howmanytypesofdriverscouldtheself-drivingcardistinguishnow?A、2.B、3.C
随机试题
Everyyearthroughouttheworld【C1】______6,000earthquakesaredetected.The
职业病危害预评价的技术服务资质认证需要通过A.市级以上人民政府卫生部门 B.省
患者,男性,55岁。毕Ⅱ式胃大部分切除术后第1天,突发剑突下剧痛。查体:腹肌紧张
下列关于细胞的生命历程描述错误的是()。A.细胞分化形成各种细胞、组织时遗传
竹叶石膏汤主治病证的病机是A.阴阳气分热盛B.温病后期,邪伏阴分C.热病后期余热
监理单位接受建设单位委托进行工程设计监理时,为了有效地控制设计工作进度,应当(
某客户想在证券交易所购买债券,他了解到在证券交易所交易的债券,按照交割日期的不同
化学纯化学试剂的英文标志是A.BR B.AR C.CR D.CP E.G
行政处罚决定书应当在宣告后当场交付当事人;当事人如不在场,行政机关应当在( )
随着银行对风险管理重要性程度认识的提高,一些国际大型银行开始在高管层层面设立(
最新回复
(
0
)