首页
登录
职称英语
Some consumer researchers distinguish【C1】______" rational" motives and "emot
Some consumer researchers distinguish【C1】______" rational" motives and "emot
游客
2023-12-26
16
管理
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C19】
选项
A、But
B、However
C、Then
D、Therefore
答案
D
解析
语境搭配。这里需要一个副词表示因果关系,对上文总结。therefore常引出一个结论,它比so更书面语,推理更严格。
转载请注明原文地址:https://tihaiku.com/zcyy/3308182.html
相关试题推荐
DistinguishedGuests,LadiesandGentlemen,Ontheoccasionoftheopeni
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Whatdotheresearchersmeanwhentheysaytheoverweightdogs"goforthesure
Howmanytypesofdriverscouldtheself-drivingcardistinguishnow?A、2.B、3.C
Whatdoesthespeakersayabouttoday’sconsumers?[originaltext]Luckyforus,c
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
Travelingcanbefunmadeasy.Avacationtriptoanotherpartofthecountr
AsquotedinTuesdayswithMorriebyMitchAlbom,whatiswrongwithbei
当政府过多发行债券时,有可能对市场产生的效应是()。A.马太效应 B.木桶
以下不属于科学四个层面的是( )。A.科学知识 B.科学思想 C.科学方法
外感病,湿热郁蒸证之高热,其治法是( )。A.辛温解表 B.辛凉解表 C.
《劳动合同法》规定,已建立劳动关系未同时订立书面劳动合同的,用人单位自用工之日起
土建设施精益化评价细则中要求:坡道两侧纵向设置()mm排水槽。10$;$15$;
一住店客人未付房钱即想离开旅馆去车站。旅馆服务员揪住他不让走,并打报警电话。客人
案例一: 一般资料:求助者,男性,61岁,退休教师。 案例介绍:求助者的一位
某村集体经济组织当月收到投资者投入的一台机器设备,应当按照()计价入账。A.
最新回复
(
0
)