首页
登录
职称英语
Some consumer researchers distinguish【C1】______" rational" motives and "emot
Some consumer researchers distinguish【C1】______" rational" motives and "emot
游客
2023-12-26
59
管理
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C14】
选项
A、far
B、like
C、high
D、well
答案
D
解析
习惯搭配。individual needs和personal experience是并列关系因此用well一词,构成as well as也、还、而且。
转载请注明原文地址:https://tihaiku.com/zcyy/3308177.html
相关试题推荐
Whatdotheresearchersmeanwhentheysaytheoverweightdogs"goforthesure
Whatresultdidtheresearchersexpect?A、Theyexpectedtheoverweightdogswould
Howmanytypesofdriverscouldtheself-drivingcardistinguishnow?A、2.B、3.C
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
Mylittlesisterisonlyfive,________shecanswimwell.A、butB、soC、becauseA本
Teachersproposeoverthemeetingthat______(学生们应该学会明辨是非).students(should)learn
Thepopularnotionthatolderpeopleneedlesssleepthanyoungeradultsis
石蜡疗法利用其冷却时收缩压迫及冷却缓慢的特性用于治疗各种慢性炎症,软组织损伤后,
哪项是血小板α颗粒内的特异产物A.β-TG和FgB.β-TG和vWFC.β-TG
要进行房地产卖点挖掘首先应进行( )。A.竞争者动态跟踪 B.片区市场研究
下列选项中,对民族乐器琵琶的归类正确的是()。 A.吹奏乐器B.弹拨乐器
根据《城市居住区规划设计规范》,住宅间距在满足日照要求的基础上,还要综合考虑(
某商场因经营需要在外墙设置大型电子广告牌,下列做法不正确的是()。A.广告牌直
在人本原理中,根据动力原则,对于管理系统有三种动力。根据激励原则,人的工作动力来
最新回复
(
0
)