首页
登录
职称英语
Some consumer researchers distinguish【C1】______" rational" motives and "emot
Some consumer researchers distinguish【C1】______" rational" motives and "emot
游客
2023-12-26
25
管理
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C11】
选项
A、Therefore
B、However
C、Thus
D、Hence
答案
B
解析
语境搭配。前后两句有转折的意味,however用做插入语,正合适。
转载请注明原文地址:https://tihaiku.com/zcyy/3308174.html
相关试题推荐
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Manyresearchershavefoundgreaterdependenceandobedienceinveryyoungg
Manyresearchershavefoundgreaterdependenceandobedienceinveryyoungg
Manyresearchershavefoundgreaterdependenceandobedienceinveryyoungg
Manyresearchershavefoundgreaterdependenceandobedienceinveryyoungg
随机试题
Criticismandself-criticismisnecessary______ithelpsustofindandcorr
[originaltext]M:Hi,Mandy.How’severythinggoing?W:Nottoogood,Isuppose.
Duringthepast34years,wagesforeveryoneatorbelowthe30percentoft
Today,manypeoplearestarvingtodeath.Thereisashortageoffoodandth
以下文件格式中,()属于声音文件格式。A.PDF B.MID C.XLS
患者,女,43岁,已婚。结婚10年不孕,月经先后无定期,量少,色黯;头晕耳鸣,腰
国务院教育行政部门主管全国教育工作,()全国的教育事业。A.分级管理,分工负责
下列对点价交易的描述,正确的有( )。A.点价交易双方并不需要参与期货交易
治疗痔疮的外用非处方药为A.肛泰膏(栓) B.痔康片 C.痔炎消颗粒 D.
根据《节约能源法》的规定,以下关于建筑节能的表述,错误的是()。A.企业可以制定
最新回复
(
0
)