首页
登录
职称英语
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
游客
2023-12-26
8
管理
问题
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the term "rationality"【C2】______ the traditional economic sense that assumes【C3】______ consumers behave rationally when they carefully consider all alternatives【C4】______ choose those that give them the greatest utility (i. e. , satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on.
"Emotional" motives imply the selection of goods【C8】______ to personal or subjective criteria — the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______ the individual’s own needs as【C14】______ as on past behavioral, social, and learning experiences. What may appear【C15】______ irrational to an outside observer may be perfectly rational【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it【C18】______ the time that it is undertaken, obviously he or she would not do it.【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______ to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C13】
选项
A、with
B、for
C、on
D、to
答案
C
解析
习惯搭配。参看第六题。
转载请注明原文地址:https://tihaiku.com/zcyy/3307846.html
相关试题推荐
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
随机试题
著名作家甲与乙合作创作了一本都市生活小说《花好月圆》,后被编剧丙改编成电视剧本《
蛋白质的三级结构主要表现为()A.无规卷曲 B.结构域 C.分子伴侣
安全交底是施工安全措施计划实施的重要内容之一,它不包括( )。A.本工程项
接地刀闸的操作机构属于危急缺陷的是(____)(A)电操失灵且无法手操(B)
关于久期分析,下列说法正确的是()。A.如采用标准久期分析法,可以很好地反映期权
外汇远期的交易双方在成交后并不立即办理交割,而是事先约定()等交易条件,到期才
在资产减值测试时,企业预计资产未来现金流量应当以资产的当前状况为基础,不应当包括
在微机系统中,对输入、输出进行管理的基本程序放在()。A.RAM中 B.R
建筑安装工程费按照工程造价形成由()组成。A.分部分项工程费 B.措施项目费
《建设工程安全生产管理条例》规定,不属于监理单位安全生产管理责任和义务的是()
最新回复
(
0
)