首页
登录
职称英语
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
游客
2023-12-26
58
管理
问题
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the term "rationality"【C2】______ the traditional economic sense that assumes【C3】______ consumers behave rationally when they carefully consider all alternatives【C4】______ choose those that give them the greatest utility (i. e. , satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on.
"Emotional" motives imply the selection of goods【C8】______ to personal or subjective criteria — the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______ the individual’s own needs as【C14】______ as on past behavioral, social, and learning experiences. What may appear【C15】______ irrational to an outside observer may be perfectly rational【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it【C18】______ the time that it is undertaken, obviously he or she would not do it.【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______ to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C13】
选项
A、with
B、for
C、on
D、to
答案
C
解析
习惯搭配。参看第六题。
转载请注明原文地址:https://tihaiku.com/zcyy/3307846.html
相关试题推荐
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
随机试题
TaskTwo-OpinionForquestions18-22,matchtheextractswithwhatthepeoples
Terrorismprovestobeamoreseriousproblemthananticipated,anditchall
3×104isgreaterthan4×103bywhatpercent?A、[img]2022m10x/ct_ve01203002j_egreq
Whichofthefollowingismentionedasthegovernment’smeasuretocontrolinfla
Thegeographicallocationofacountryanditsphysical【C1】______areveryimpor
功能散寒解表、温肺化饮的方剂是A.苓桂术甘汤B.小青龙汤C.定喘汤D.苓甘五味姜
耳朵∶助听器A.眼睛∶望远镜 B.手指∶手套 C.嘴唇∶口罩 D.腿脚∶拐
八纲辨证的概念与内容,实际形成于A.秦汉 B.隋唐 C.明代 D.清代
下列关于矩阵组织形式的说法,正确的是()。A.信息回路比较复杂 B.项
平行登记法下总账与其所属明细账之间在数量上的关系是()。A、总账账户的期初余
最新回复
(
0
)