首页
登录
职称英语
It was a one-line chat reply from an AncestryDNA customer-service rep that ri
It was a one-line chat reply from an AncestryDNA customer-service rep that ri
游客
2023-12-26
30
管理
问题
It was a one-line chat reply from an AncestryDNA customer-service rep that ripped Catherine St. Clair’s life. At 57, she was her family’s resident genealogist and had sent her saliva to Ancestry for testing. So when her brother Mike showed up as a "first cousin or close relative," she assumed it must be a
glitch
. Even stranger: The test showed that someone she had never heard of was a much closer genetic match than Mike.
She contacted Ancestry customer service through the website’s chat feature. Calmly, a representative named Pam explained. "Siblings," Pam said, "normally share about 2,600 centimorgans of DNA, while half siblings share 1,800." She said, "Go click on the little icon by his name. It will tell you how much you share with him," recalled St. Clair. "And when I clicked on it, that’s when the floor fell out from under me." Mike wasn’t her full brother. They didn’t share the same father.
In the business of consumer DNA testing, customer service is sometimes a lot more like emotional support. Though genetic tests are frequently marketed as family-friendly entertainment, they sometimes wind up surfacing life-altering surprises. And when those surprises show up in someone’s test results, the first move is often a call to customer service."We don’t really play the role of therapist, but rather listen and try to be sympathetic and empathetic, getting them to process things," said Kent Hillyer, head of customer care for the genetic-testing firm 23andMe.
At 23andMe, those types of calls are so frequent that preparing for them is integrated into the company’s months-long training program. "The most common issue," said Hillyer, "is when a customer’s presumed father doesn’t show up on a test as the genetic dad. But sometimes mothers or siblings are a surprise, too."
"How most of those conversations start is people come to us to verify the accuracy," said Hillyer."Somebody has known something their whole life and then this company is telling them something different. It’s tough." In training, new employees do
mock
phone calls and role playing to prepare for such conversations "We practice empathy and sympathy," said Hillyer."A lot of it is just listening. We always try to steer the conversation toward the data, and tell them that this is science," he added.
At Ancestry, Kathy Luke, vice president of member services, said a special team of representatives handles sensitive queries. "There are certainly cases where a discovery might be quite unexpected," she said. "We take our responsibility toward our customers — and the potential impact of complex discoveries — very seriously." At 23andMe, Hillyer often encourages representatives to go for a walk after an intense call to help them decompress. "We kind of do these internal therapy sessions," he said. "Here, maybe more so than most places, you have to be really supportive of each other."
Lindsay Grove, a customer-care rep at 23andMe, still remembers one call in particular, a dad who took the test only to find out that his child was not, in fact, his child. At first, like most, he was just trying to figure out whether the results were accurate. So Grove explained the science behind the data. The customer then became somber and quiet. He questioned whether he should talk to his wife, and, if he did, how. "You could hear the emotion in him, and ... wondering what he would do next," she said. The next step for St. Clair, who got the big surprise from Ancestry, was reaching out to the relative who showed up more closely related to her than her brother. She sent a message through the company’s website.
"I shared 2,172 centimorgans with her," said St. Clair. That was just a little more than she had shared with her brother. Pam, the customer-service representative, told her that meant the mystery relative was either a half-sibling, an aunt, an uncle, a niece or a nephew. St. Clair and the mystery relative talked on the phone. It turned out they were, in fact, half-siblings. Her mother had worked for her newfound-sister’s dad in 1960, around the same time that St. Clair was conceived. Both of her parents died years ago, so it was too late for St. Clair to confront them about the discovery. St. Clair went on to start a Facebook group for people like her called DNA NPE Friends. NPE is short for"not parent expected." It now has more than 4,000 members and is one of several such groups.
"It’s so deep, the way this affects our role in the family and our relationship to our parents," she said. "It is traumatic." [br] According to Paragraph 3, customer service is sometimes a lot more like emotional support because______.
选项
A、genetic tests are frequently marketed as family-friendly entertainment
B、genetic tests sometimes wind up surfacing life-altering surprises
C、the first move is often a call to customer service
D、they often listen to and share the feelings with the customers
答案
D
解析
细节题。根据题干关键词定位第3段第1句,通过上下文与4个选项比对,D符合题意,因原文提到客户服务的角色是:but rather listen and try to be sympathetic and empathetic(而是聆听,同情客户,并产生共鸣),故正确答案为D(他们经常聆听客户的诉说,并分享情感)。
转载请注明原文地址:https://tihaiku.com/zcyy/3305658.html
相关试题推荐
Itwasaone-linechatreplyfromanAncestryDNAcustomer-servicerepthatri
Itwasaone-linechatreplyfromanAncestryDNAcustomer-servicerepthatri
Itwasaone-linechatreplyfromanAncestryDNAcustomer-servicerepthatri
Itwasaone-linechatreplyfromanAncestryDNAcustomer-servicerepthatri
Itwasaone-linechatreplyfromanAncestryDNAcustomer-servicerepthatri
Itwasaone-linechatreplyfromanAncestryDNAcustomer-servicerepthatr
Itwasaone-linechatreplyfromanAncestryDNAcustomer-servicerepthatr
Itwasaone-linechatreplyfromanAncestryDNAcustomer-servicerepthatr
Itwasaone-linechatreplyfromanAncestryDNAcustomer-servicerepthatr
Itwasaone-linechatreplyfromanAncestryDNAcustomer-servicerepthatr
随机试题
衡量人际关系好坏的最主要指标是交往双方的().A.交往次数 B.心理距离
标识“F2A250V”,“F”表示快速动作,“2A”表示额定电流2A,“250V
组织非常重视资历、年龄和经验,要求其成员具有极强的适应性和忠诚感。这类组织文化是
以下所示钢筋混凝土高层建筑的剪力墙,何者对抗震最不利?() A.Ⅳ B
药品经营企业合法行为包括A.药品零售企业没有处方销售非处方药 B.购进和销售医
Thechangeinthatvillagewasmiraculou
下列有关或有事项会计处理的表述中,错误的是()。A.预计负债应当按照履行相
船舶吨税只针对自中国境外港口进入中国境内港口的外国船舶征收。()
企业发生的下列行为中,应当视同销售货物缴纳增值税的有()。A.将本企业生产的商
工程施工过程中发生质量事故造成5人死亡、直接经济损失5000万元,该事故属于(
最新回复
(
0
)