首页
登录
职称英语
[originaltext] What is marketing? Some people hold the mistaken idea that ma
[originaltext] What is marketing? Some people hold the mistaken idea that ma
游客
2023-12-24
43
管理
问题
What is marketing? Some people hold the mistaken idea that marketing is a little more than selling. But marketing is more than just a business activity. In fact, it’s something everyone does quite often. Acting as either the customer or the marketer. Consider a few of the activities we take for granted, like riding a bus, shopping for clothes, reading a newspaper or watching television. All of these rely on marketing. It’s hard to imagine our contemporary life without marketing. You are on the customer side of marketing when you shop at the supermarket, pay your tuition or go to a movie. You are on the marketer side of the transaction when you advertise for a roommate, convince your friend to lend you their bicycle or interview for a job. In the last two examples, you are marketing yourself and your credibility. Job applicants use resume as marketing tools to gain interviews with potential employers. And then use the interview to demonstrate what desirable products they are. Similarly models and actors use photographs to market themselves. Artists and writers supply samples of their work. Even in the commercial round, companies aren’t the only marketers and goods aren’t the only item marketed. Football teams market themselves when they give team photos and other premiums to their fans. And non-profit group market what they do, the medical research or political action, when they solicit contributions of time and money or try to influence people’s behaviors.
In 1985, the American Marketing Association redesigned marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy the individual and organizational objective. This definition encompasses all the diverse activities of marketing and highlights the central marketing functions — the exchange process.
选项
A、The promotion of ideas.
B、The pricing of goods.
C、The exchange process.
D、The product distributions.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3300070.html
相关试题推荐
Peoplestirredinthemorningandwentoutintotheyardandreturnedwhennight
Peopleusedtohavechildrenbecausetheybelievedchildrencouldstretchoutai
InternetMarketingisfittinginwiththenewchangesofconsumingideasforthe
Ifeveryoneis________tootherpeople’ssuffering,thenthesocietywillbediff
Thankyou,Mr.Bishop,AssistantViceMinisterLi,ChinesePeople’sAssociat
LadiesandGentlemen,Tenyearsago,foodsafetywasnotonmanypeople’
[originaltext]下面你将听到的是一段有关中国经济社会发展的讲话。中国的改革开放已经走过了26个年头。26年来,中国发生了翻天覆地的变化。
[originaltext]下面你将听到的是一段介绍美国著名导演斯皮尔伯格的讲话。StevenSpielberg’sfirstfilmswe
[originaltext]下面你将听到的是一段有关经济发展的讲话。Iwouldliketocommentontherelations
[originaltext]下面你将听到的是一段有关中国教育改革与发展的讲话。党的十一届三中全会以来,随着党和国家工作重点转移到以经济建设为中心。
随机试题
Thesecondlittlepigwasunlucky.Hebuilthishousefromsticks.Itwasbl
[originaltext]M:OK,we’vegotalottogetto,solet’smovepastHyattandgo
某种理想气体的总分子数为N,分子速率分布函数为f(v),则速率在v1——v2区间
HTML中的<tdcolspan=3>标记用于设置单元格()。A.宽度 B.
下列各项中,()应当在证券公司、证券投资咨询机构营业场所、中国证券业协会
下列哪种药物可与三氯化铁生成棕色沉淀,用于脑水肿和青光眼治疗A.依他尼酸B.氢氯
儿童学习书面语的最佳时期是()。A.1-2岁 B.2-4岁 C.4-5岁
1840年鸦片战争爆发后,英国逼迫清政府签订了一系列不平等条约。英国殖民主义者迫
(2011年真题)某啤酒厂为增值税一般纳税人,2019年8月销售啤酒取得不含税销
以下给出的各种情形中,B会计师事务所的注册会计师属于A会计师事务所的注册会计师的
最新回复
(
0
)