首页
登录
职称英语
[originaltext] What is marketing? Some people hold the mistaken idea that ma
[originaltext] What is marketing? Some people hold the mistaken idea that ma
游客
2023-12-24
43
管理
问题
What is marketing? Some people hold the mistaken idea that marketing is a little more than selling. But marketing is more than just a business activity. In fact, it’s something everyone does quite often. Acting as either the customer or the marketer. Consider a few of the activities we take for granted, like riding a bus, shopping for clothes, reading a newspaper or watching television. All of these rely on marketing. It’s hard to imagine our contemporary life without marketing. You are on the customer side of marketing when you shop at the supermarket, pay your tuition or go to a movie. You are on the marketer side of the transaction when you advertise for a roommate, convince your friend to lend you their bicycle or interview for a job. In the last two examples, you are marketing yourself and your credibility. Job applicants use resume as marketing tools to gain interviews with potential employers. And then use the interview to demonstrate what desirable products they are. Similarly models and actors use photographs to market themselves. Artists and writers supply samples of their work. Even in the commercial round, companies aren’t the only marketers and goods aren’t the only item marketed. Football teams market themselves when they give team photos and other premiums to their fans. And non-profit group market what they do, the medical research or political action, when they solicit contributions of time and money or try to influence people’s behaviors.
In 1985, the American Marketing Association redesigned marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy the individual and organizational objective. This definition encompasses all the diverse activities of marketing and highlights the central marketing functions — the exchange process.
选项
A、When you are applying for a job.
B、When you are paying your tuition fee.
C、When you are riding a bus.
D、When you are interviewing candidates.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3300069.html
相关试题推荐
HowmuchwillLenovopayincashtopurchaseIBM?[br][originaltext]Lenovo
WhatdidPETAaskHamburgauthoritiestodoinitsletter?[br][originaltext]
WhatdidPETAaskHamburgauthoritiestodoinitsletter?[br][originaltext]
[originaltext]Manypeoplebelievethatthenewsisbiasedinfavorofonep
WhichofthefollowingisNOTaformofwageerosion?[br][originaltext]Ev
WhichofthefollowingisNOTaformofwageerosion?[br][originaltext]Ev
WhichofthefollowingisNOTaformofwageerosion?[br][originaltext]Ev
Whatdoesthepassagemainlydiscuss?[br][originaltext]GlacierNationalP
Whatdoesthepassagemainlydiscuss?[br][originaltext]GlacierNationalP
Whatdoesthepassagemainlydiscuss?[br][originaltext]GlacierNationalP
随机试题
Scientistsstudyingtheeffectoflargevolcaniceruptionsonglobal
WiththeassassinationofPresidentMcKinley,TheodoreRoosevelt,notquite
《行政许可法》规定,地方立法设定的行政许可,可以限制其他地区的个人或企业到本地区
图中,已知θ=0.5ω,不考虑阻尼,AB杆A端的纯强迫振动最大弯矩之值为( )
A.CT示新月形高密度灶 B.CT示梭形高密度灶 C.CT示新月形稍低密度灶
按照我国《民事诉讼法》规定,下列表述正确的是()。A、提交外文书证,不必
黄连治疗感染性腹泻的药理学基础是A.降血压B.降血糖C.抗溃疡D.抗病原微生物、
1908年比内—西蒙量表的主要创新点是()。A.使用比率智商 B.使用智
在走廊吊平顶上安装监控摄像机时,应进行协调确认的专业有( )。A.建筑装饰
通常情况下,高速公路采用的面层类型是()。A:沥青碎石面层 B:沥青混凝土面层
最新回复
(
0
)