首页
登录
职称英语
[originaltext] What is marketing? Some people hold the mistaken idea that ma
[originaltext] What is marketing? Some people hold the mistaken idea that ma
游客
2023-12-24
48
管理
问题
What is marketing? Some people hold the mistaken idea that marketing is a little more than selling. But marketing is more than just a business activity. In fact, it’s something everyone does quite often. Acting as either the customer or the marketer. Consider a few of the activities we take for granted, like riding a bus, shopping for clothes, reading a newspaper or watching television. All of these rely on marketing. It’s hard to imagine our contemporary life without marketing. You are on the customer side of marketing when you shop at the supermarket, pay your tuition or go to a movie. You are on the marketer side of the transaction when you advertise for a roommate, convince your friend to lend you their bicycle or interview for a job. In the last two examples, you are marketing yourself and your credibility. Job applicants use resume as marketing tools to gain interviews with potential employers. And then use the interview to demonstrate what desirable products they are. Similarly models and actors use photographs to market themselves. Artists and writers supply samples of their work. Even in the commercial round, companies aren’t the only marketers and goods aren’t the only item marketed. Football teams market themselves when they give team photos and other premiums to their fans. And non-profit group market what they do, the medical research or political action, when they solicit contributions of time and money or try to influence people’s behaviors.
In 1985, the American Marketing Association redesigned marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy the individual and organizational objective. This definition encompasses all the diverse activities of marketing and highlights the central marketing functions — the exchange process.
选项
A、Marketing does more harm than good to customers.
B、Marketing just means that businesses sell their products.
C、Marketing is something every one of us does quite often.
D、Marketing includes a variety of business activities.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3300067.html
相关试题推荐
Thepresentsituationofpeople’sabnormalbehaviorsspeaksvolumesforthefact
Ifpeoplecannotaffordtobuytheirownhouse,theycanrentpropertyfromapr
Modernindustrialsocietygrantslittlestatustooldpeople.Infact,such
Modernindustrialsocietygrantslittlestatustooldpeople.Infact,such
Modernindustrialsocietygrantslittlestatustooldpeople.Infact,such
Modernindustrialsocietygrantslittlestatustooldpeople.Infact,such
Modernindustrialsocietygrantslittlestatustooldpeople.Infact,such
Modernindustrialsocietygrantslittlestatustooldpeople.Infact,such
Modernindustrialsocietygrantslittlestatustooldpeople.Infact,such
ThehappiestpeopleintheworldmayliveinScandinavia,anewstudysugges
随机试题
WhyImmersionTeachingWorksAsaCanadianimmersi
Itisanage-old【B1】______:MenarefromMars;WomenarefromVenus.Males
Whatispopculture?Well,popis【11】forpopular.Thebeginningofpopcultu
Sinceitsfoundingin1948,McDonald’shasgrownfromafamilyburger(汉堡包)
Thebasicdistinctionbetweenachievementandproficiencytestsistobefou
节点④的构造层最少有几层(不含屋面板,如有保护层与黏结层按一层计)?()
以下有关法院的审判权与当事人的处分权之间关系的理解中,说法正确的有哪些?A.对于
在调查某城市小学教师亚健康状况时,从该城市的200所小学中随机抽取40所,每个被
(2019年真题)下列资产负债表项目中,根据总账科目余额填列的有()。A.货币
如图5-22所示,三角形ABC,已知,z2轴//z1轴,则Iz1与Iz2。之间的
最新回复
(
0
)