首页
登录
职称英语
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
游客
2023-12-23
23
管理
问题
Twenty percent of McDonald’s fast-food sales are outside the United States. One areas in which McDonald’s is expanding successfully is Brazil, where 30 million to 40 million middle class people, most living in densely packed cities, provide a concentrated market for a fast-food chain.
There wasn’t much difference between Brazilian and American McDonald’s. The restaurants looked alike. The menu was more or less the same. A white paper bag, with yellow lettering, exactly like the take-out bags used in American McDonald’s, carded several messages about how Brazilians could bring McDonald’s into their lives. However, it seemed McDonald’s Brazilian ad campaign was missing some important points about how fast-food should be marketed in a culture that values large, leisurely lunches.
Brazilians prefer their main meal at midday, often eating at a leisurely pace with business associates. Many firms serve ample lunches to their employees. Other workers take advantages of a two-hour lunch break to go home to eat with the spouse and children. Nor did it make much sense to suggest that children should eat hamburgers for lunch, since most kids attend school for half-day sessions and have lunch at home. The homes of Brazilians who can afford McDonald’s products have cooks and maids to do many of the things that fast-food restaurants do in the United States. The suggestion that McDonald’s products be eaten "while watching your favorite television program" is culturally appropriate, because Brazilians watch TV a lot. However, Brazil’s consuming classes can ask the cook to make a snack when feeling hungry. Indeed much televiewing occurs during the light dinner served when the husband gets home from the office.
Most appropriate to the Brazilian life style was the suggestion to enjoy McDonald’s "on the cook’s day off". Throughout Brazil, Sunday is that day. The Sunday pattern for middle-class families is a trip to the beach, liters of beer, a full midday meal around 3 p.m., and a light evening snack. McDonald’s has found its niche in the Sunday evening meal, when families flock to the fast food restaurant, and it is to this market that its advertising is now appropriately geared.
Questions:
23.Which group of Brazilians are targeted by McDonald’s in Brazil?
24.Which statement is true about the comparison between McDonald’s in United States and Brazil?
25.Which of the following is NOT true about Brazilians?
26.According to the talk. what is McDonald’s supposed to do next?
选项
A、Americanize the restaurants.
B、Increase its advertising coverage to the rich.
C、Focus its niche market on Sunday evening meal.
D、Explore its potential market among teenagers.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3299625.html
相关试题推荐
Watermakesupsome70percentagepointsofthebody,anddrinkingenoughwater—
Watermakesupsome70percentagepointsofthebody,anddrinkingenoughwater-
Thehard,outsurfaceofthetoothiscalledenamel.A、outsideB、appearanceC、out
Watermakesupsome70percentagepointsofthebody,anddrinkingenoughwater
Campanawaschargedofsexuallyassaultingtwentyboyswhenheworkedinapriva
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
随机试题
Sofaraswecantell,allhumanlanguagesareequallycompleteandperfect
【教学过程】 活动一:导入新课 教师设置情景,讲解外国友人麦克来中国旅游迷路,根据旅游团标志成功找到了导游,标志是一种具有象征意义和一定内涵的象征符号,在生
当建筑物的热水采暖系统高度超过( )m时,宜竖向分区设置。A.40 B.50
大气道阻塞时A.呼气费力 B.呼气时伴有广泛哮鸣音 C.常伴有湿啰音 D.
行政法的渊源,是指行政法律规范的外部表现形式和来源。下列有关行政法渊源的表述,正
有关避孕药的不良反应错误的是A.月经增多 B.类早孕反应 C.子宫不规则出血
A.活血化瘀,化痰通络 B.益气养血,通脉止痛 C.活血化瘀,行气止痛 D
计算企业所得税应纳税所得额时,企业当年发生的职工福利费超过法律规定扣除标准的部分
2008年,吉林省内B县医疗机构发现该县发生重大食物中毒事件。该县级人民政府卫生
关于发包人支付担保的说法,正确的有()。A.可由担保公司提供担保 B.担保的
最新回复
(
0
)