首页
登录
职称英语
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
游客
2023-12-23
22
管理
问题
Twenty percent of McDonald’s fast-food sales are outside the United States. One areas in which McDonald’s is expanding successfully is Brazil, where 30 million to 40 million middle class people, most living in densely packed cities, provide a concentrated market for a fast-food chain.
There wasn’t much difference between Brazilian and American McDonald’s. The restaurants looked alike. The menu was more or less the same. A white paper bag, with yellow lettering, exactly like the take-out bags used in American McDonald’s, carded several messages about how Brazilians could bring McDonald’s into their lives. However, it seemed McDonald’s Brazilian ad campaign was missing some important points about how fast-food should be marketed in a culture that values large, leisurely lunches.
Brazilians prefer their main meal at midday, often eating at a leisurely pace with business associates. Many firms serve ample lunches to their employees. Other workers take advantages of a two-hour lunch break to go home to eat with the spouse and children. Nor did it make much sense to suggest that children should eat hamburgers for lunch, since most kids attend school for half-day sessions and have lunch at home. The homes of Brazilians who can afford McDonald’s products have cooks and maids to do many of the things that fast-food restaurants do in the United States. The suggestion that McDonald’s products be eaten "while watching your favorite television program" is culturally appropriate, because Brazilians watch TV a lot. However, Brazil’s consuming classes can ask the cook to make a snack when feeling hungry. Indeed much televiewing occurs during the light dinner served when the husband gets home from the office.
Most appropriate to the Brazilian life style was the suggestion to enjoy McDonald’s "on the cook’s day off". Throughout Brazil, Sunday is that day. The Sunday pattern for middle-class families is a trip to the beach, liters of beer, a full midday meal around 3 p.m., and a light evening snack. McDonald’s has found its niche in the Sunday evening meal, when families flock to the fast food restaurant, and it is to this market that its advertising is now appropriately geared.
Questions:
23.Which group of Brazilians are targeted by McDonald’s in Brazil?
24.Which statement is true about the comparison between McDonald’s in United States and Brazil?
25.Which of the following is NOT true about Brazilians?
26.According to the talk. what is McDonald’s supposed to do next?
选项
A、Children and teenagers.
B、City-dwellers of middle class.
C、Blue-collars in firms.
D、Brazil’s consuming class.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3299622.html
相关试题推荐
Over80percentoflocalauthoritieshaveplanstointroducekerbsidecollection
[originaltext]下面你将听到的是一段有关中国经济社会发展的讲话。中国的改革开放已经走过了26个年头。26年来,中国发生了翻天覆地的变化。
[originaltext]下面你将听到的是一段介绍美国著名导演斯皮尔伯格的讲话。StevenSpielberg’sfirstfilmswe
[originaltext]下面你将听到的是一段有关中国教育改革与发展的讲话。党的十一届三中全会以来,随着党和国家工作重点转移到以经济建设为中心。
[originaltext]下面你将听到的是一位外国友人在中国一所大学的讲话。Iwouldliketothankyou,Mr.Pres
[originaltext]下面你将听到的是一段有关矿产开发的讲话。中国经济高速发展,需要大量的矿产品及相关的能源与原材料加工制品。每年消耗的矿石量
[originaltext]下面你将听到的是一段有关儿童发展的讲话。儿童的生存、保护和发展是提高人口素质的基础,直接关系到一个国家和民族的前途与命运
[originaltext]下面你将听到的是一段有关企业管理的讲话。Itstandstoreasonthatforanorganiza
[originaltext]下面你将听到的是一段有关中美交流的讲话。中美两国建交以来,人民之间的交往不断扩大。两国已缔结了33对友好省州和123对姊
[originaltext]下面你将听到的是一位中国官员在世界经济论坛年会上的一段讲话。主席先生,女士们、先生们:目前,国际形势正处于深刻变化之
随机试题
[originaltext]Iwouldlikeparticularlytotalkabouttheneedtodevelopa
We(talk)______happilywhensomeoneknockedatthedoor.weretalking本句表示在过去某个
A
下面谱例选自哪首乐曲?() A.《翠湖春晓》 B.《金蛇狂舞》 C.
A.暂时性增高B.持续性增高C.暂时性减低D.持续性增减低E.基本不变剧烈运动、
A.早发性胎心减速 B.晚期减速 C.变异减速 D.NST有反应 E.N
(2019年真题)对于家庭衰老期的理财客户的理财理念通常是避免财富的快速流失,承
造成学生心理个别差异的原因是()。A.遗传 B.人际关系 C.社会环境
德育过程的基本矛盾是_。
下列关于建设工程承包合同的说法中,正确的是()。 A.总价合同不允许
最新回复
(
0
)