首页
登录
职称英语
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
游客
2023-12-23
54
管理
问题
Twenty percent of McDonald’s fast-food sales are outside the United States. One areas in which McDonald’s is expanding successfully is Brazil, where 30 million to 40 million middle class people, most living in densely packed cities, provide a concentrated market for a fast-food chain.
There wasn’t much difference between Brazilian and American McDonald’s. The restaurants looked alike. The menu was more or less the same. A white paper bag, with yellow lettering, exactly like the take-out bags used in American McDonald’s, carded several messages about how Brazilians could bring McDonald’s into their lives. However, it seemed McDonald’s Brazilian ad campaign was missing some important points about how fast-food should be marketed in a culture that values large, leisurely lunches.
Brazilians prefer their main meal at midday, often eating at a leisurely pace with business associates. Many firms serve ample lunches to their employees. Other workers take advantages of a two-hour lunch break to go home to eat with the spouse and children. Nor did it make much sense to suggest that children should eat hamburgers for lunch, since most kids attend school for half-day sessions and have lunch at home. The homes of Brazilians who can afford McDonald’s products have cooks and maids to do many of the things that fast-food restaurants do in the United States. The suggestion that McDonald’s products be eaten "while watching your favorite television program" is culturally appropriate, because Brazilians watch TV a lot. However, Brazil’s consuming classes can ask the cook to make a snack when feeling hungry. Indeed much televiewing occurs during the light dinner served when the husband gets home from the office.
Most appropriate to the Brazilian life style was the suggestion to enjoy McDonald’s "on the cook’s day off". Throughout Brazil, Sunday is that day. The Sunday pattern for middle-class families is a trip to the beach, liters of beer, a full midday meal around 3 p.m., and a light evening snack. McDonald’s has found its niche in the Sunday evening meal, when families flock to the fast food restaurant, and it is to this market that its advertising is now appropriately geared.
Questions:
23.Which group of Brazilians are targeted by McDonald’s in Brazil?
24.Which statement is true about the comparison between McDonald’s in United States and Brazil?
25.Which of the following is NOT true about Brazilians?
26.According to the talk. what is McDonald’s supposed to do next?
选项
A、Children and teenagers.
B、City-dwellers of middle class.
C、Blue-collars in firms.
D、Brazil’s consuming class.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3299622.html
相关试题推荐
Over80percentoflocalauthoritieshaveplanstointroducekerbsidecollection
[originaltext]下面你将听到的是一段有关中国经济社会发展的讲话。中国的改革开放已经走过了26个年头。26年来,中国发生了翻天覆地的变化。
[originaltext]下面你将听到的是一段介绍美国著名导演斯皮尔伯格的讲话。StevenSpielberg’sfirstfilmswe
[originaltext]下面你将听到的是一段有关中国教育改革与发展的讲话。党的十一届三中全会以来,随着党和国家工作重点转移到以经济建设为中心。
[originaltext]下面你将听到的是一位外国友人在中国一所大学的讲话。Iwouldliketothankyou,Mr.Pres
[originaltext]下面你将听到的是一段有关矿产开发的讲话。中国经济高速发展,需要大量的矿产品及相关的能源与原材料加工制品。每年消耗的矿石量
[originaltext]下面你将听到的是一段有关儿童发展的讲话。儿童的生存、保护和发展是提高人口素质的基础,直接关系到一个国家和民族的前途与命运
[originaltext]下面你将听到的是一段有关企业管理的讲话。Itstandstoreasonthatforanorganiza
[originaltext]下面你将听到的是一段有关中美交流的讲话。中美两国建交以来,人民之间的交往不断扩大。两国已缔结了33对友好省州和123对姊
[originaltext]下面你将听到的是一位中国官员在世界经济论坛年会上的一段讲话。主席先生,女士们、先生们:目前,国际形势正处于深刻变化之
随机试题
ThestudyoflanguageacquisitionisgenerallyknownasA、theoreticallinguistics
Chinahasthelargestpopulationofyoungnetizensintheworld,buttheytur
高层民用建筑消防电梯的设置要求有()。A.消防电梯应分别设在不同的防火分
如果非线性电阻元件的伏安关系为i=eu,则此元件为()A.压控型 B.流
(2017)破产企业在破产清算期间资产的计量属性是( )。A.破产资产清算净值
A.干姜B.附子C.肉桂D.山茱萸E.吴茱萸治疗寒凝瘀滞经闭、痛经,宜选用的中药
关于雌激素的药理作用,不正确的是A:参与形成月经周期 B:促进乳汁分泌 C:
患者男,30岁。身高170cm,体重80kg,因急性阑尾炎合并穿孔,急诊在硬膜外
下列风险管理步骤中,首先开展的是( )。A.风险检查 B.风险控制 C.风
2×20年12月30日,甲公司因欠乙公司452万元的货款(含税)无法支付,双方协
最新回复
(
0
)