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When I was young, there was an amazing publication called The Whole Earth Ca
When I was young, there was an amazing publication called The Whole Earth Ca
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2023-12-23
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When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand, and he brought it to life with his poetic touch. This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words; "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
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我年轻的时候,有一本令人叹为观止的杂志叫作《全球概览》,那可是我们这一代人的经典读物之一。它是一个名为斯图尔特?布兰德的人创办的,他用诗意般的笔触使杂志充满了活力。那是在20世纪60年代后期,个人电脑和桌面排版系统还没有出现,因此该杂志全靠打字机、剪刀和宝丽来照相机来制作。杂志有点像平装书式样的谷歌,但比谷歌问世早了35年。这是一本带理想主义色彩的刊物,充满着精美的图案和了不起的想法。
斯图尔特和他的团队出版了好几期《全球概览》。在杂志完成其使命之时,他们推出了最后一期。在这一期的封底上是清晨一条乡村路上的照片,就是假如你想冒险会去那里搭便车的那种乡间之路。下面是一行字:“求知若饥,守拙若愚。”这是他们为停刊而刊发的告别语。我一直以这个警句自勉。现在,在你们毕业开始新生活之际,我也愿以此与大家共勉。
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