首页
登录
职称英语
The right business name is important. If you choose the wrong one, you might
The right business name is important. If you choose the wrong one, you might
游客
2023-12-23
68
管理
问题
The right business name is important. If you choose the wrong one, you might end up with something that sends all the wrong messages. To be successful, your business name needs to define your identity and say what’s special about what you are offering. Think about the market you want to sell into, and why your customer will prefer to buy YOUR product or service rather than someone else’s. A good business name is one that tells customers what to expect. For example, Early Learning Centre appeals to parents because it tells them that the toys it sells are educational.
Illiterate names have caught on everywhere, that is, names that involve deliberately misspelled words. Kwik-Fit, the company that promises to fit car parts speedily, was one of the first in the UK. The name was the brainchild of Kwik-F it’s chief executive, who, as a schoolboy, earned extra pocket money cleaning ovens. He advertised himself as Kookers Kleaned! Some people grumble about these misspellings, arguing, for example, that children will copy them, but even these purists don’t hesitate to buy an ice cream from Phun Phlavours! These misspellings work because they catch the eye. The trouble is, as more and more are invented, they lose their impact.
But unusual names are not always the most effective. Names like Tie Rack or Body Shop which just say what your company is about can work just as well. They are short, and they have an honest no-nonsense ring to them. Sometimes using a personal name can achieve the same effect: Laura Ashley projects a gentle and elegant image that makes the customer feel comfortable about buying that company’s products.
Consider too the impact your name will have when people hear it or read it. What effect does it have when spoken over the telephone? Snappy Happy Snaps may describe your photographic agency, but it sounds ridiculous over the phone. When your name appears in Yellow Pages or similar directories, usually amongst a hundred others offering a similar service, you want yours to be the one that catches the eye. One trick is to ensure that the first letter of your name appears early in the alphabet. A business in Finland called itself by the meaningless name Quello, simply because there is no letter Q in Finnish, so Quello was the only entry in the directory under that letter!
If you deal with overseas customers, check that your name won’t cause you problems. A good translation agency will help you avpid the trap of choosing a name that means something offensive in another language. There is a famous case of a stick deodorant manufactured by an Asian company who had selected a name which meant something really bad in English. The matter was made worse by the instruction printed on it in English, which read ’Push up bottom’. [br] What does the writer think of illiterate names?
选项
A、They are used so much that people don’t notice them.
B、They are bad because children will learn wrong spellings.
C、They are good because people find them amusing.
D、They fail to describe the service or product accurately.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3297177.html
相关试题推荐
WhichisNOTasuggestiongivenonbusinesstravelsabroadinthepassage?[br]
WhichisNOTasuggestiongivenonbusinesstravelsabroadinthepassage?[br]
WhichisNOTasuggestiongivenonbusinesstravelsabroadinthepassage?[br]
WhichisNOTasuggestiongivenonbusinesstravelsabroadinthepassage?[orig
WhichisNOTasuggestiongivenonbusinesstravelsabroadinthepassage?[br]
WhichisNOTasuggestiongivenonbusinesstravelsabroadinthepassage?[br]
[originaltext]AmericanBusinessmenfrequentlyusesocialsituationstomakebus
[originaltext]AmericanBusinessmenfrequentlyusesocialsituationstomakebus
Professionallanguagetranslatorslaborinabusinessthatisunorganizedand
Professionallanguagetranslatorslaborinabusinessthatisunorganizedand
随机试题
TheInternationalLaborOrganizationhasstudiedreportsonworkers’privacy
[originaltext]Cambridge,bestknownastheaffluentuniversitytowncrammed
SummaryListentothepassage.Forquestions26-30,completethenotesusingno
QuestionandAnswerChoiceOrderThislectureisapartof
已婚女性,32岁,主诉发现外阴肿物,伴外阴坠感3天。妇科检查:右侧处女膜缘阴道口
男性,35岁,咳嗽、乏力3个月,查体:浅表淋巴结未触及。X线胸片:双肺斑片条索阴
某班男生比女生人数多80%,一次考试后,全班平均成绩为75分,而女生的平均分比男
《亚洲银行家》杂志(TheAsianBanker)"2012年度零售金融服务
某建设项目,建设单位按照《建设工程施工合同(示范文本)》与施工单位签订了施工承包
市场占有率指标可以按()进行测算。A.总体市场 B.细分市场 C.目标市场
最新回复
(
0
)