首页
登录
职称英语
Many firms fail because when they begin exporting they have not researched t
Many firms fail because when they begin exporting they have not researched t
游客
2023-12-22
31
管理
问题
Many firms fail because when they begin exporting they have not researched the target markets or developed an international marketing plan. To be successful, a firm must clearly define goals, objectives and potential problems. Secondly, it must develop a definitive plan to accomplish its objective, regardless of the problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.
Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade, the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business, the benefits derived should eventually outweigh the investment.
Another problem area is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts. Also, since a new exporter’s trademarks and reputation are usually unknown in the foreign market, foreign customers may buy on the strength of the distributing agent’s reputation. A firm should therefore conduct a thorough evaluation of the distributor’s facilities, the personnel handling its account, and the management methods employed.
Another common difficulty for the new exporter is the neglect of the exporter market once the domestic one booms too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory, the distributor must make them, usually at a greater cost and probably not as satisfactorily.
If exporters expect distributing agents to actively promote their accounts, they must be trained, and their performance continually monitored. This requires a company marketing executive to be located permanently in the distributor’s geographical region. It is therefore advisable for new exporters to concentrate their efforts in a few geographical areas until there is sufficient business to support a company representative. The distributor should also be treated on an equal basis with domestic counterparts. For example, special discount offers, sales incentive programmes and special credit terms should be available. [br] The writer believes that if sufficient preparation is undertaken______.
选项
A、initial difficulties can be easily avoided
B、the costs can be recovered quite quickly
C、management will become more committed
D、the exporter will be successful in the long run
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3296821.html
相关试题推荐
Peoplevaluemoneydesperatelybecausetheyvalueoneanotherdesperately;t
Initseverydaylife,Italyisverymuchtheman’sworld.However,becauseo
[originaltext]Becauseofitswidespreadusegeographically,andbecauseoft
[originaltext]Theydecidednottoholdthereceptionbecauseofthestormwarni
[originaltext]Theydecidednottoholdthereceptionbecauseofthestormwarni
[originaltext]Theydecidednottoholdthereceptionbecauseofthestormwarni
[originaltext]Theydecidednottoholdthereceptionbecauseofthestormwarni
[originaltext]Theydecidednottoholdthereceptionbecauseofthestormwarni
[originaltext]IhavetopolishupmyFrenchforthenegotiationbecauseithas
[originaltext]IhavetopolishupmyFrenchforthenegotiationbecauseithas
随机试题
总包单位应对承揽分包工程的分包单位进行资质、安全生产许可证和相关人员安全生产资格
若某男性,体重80kg,以每小时4km的速度快走50分钟,代谢当量为3kcal/
IIS6.0可以通过添加Windows组件的方式进行安装,包括它的组件是( )
干片式生化分析仪是将一项测定中所需的全部或部分试剂预固定在载体中,要计算出待测物
成套房屋建筑面积通常是指( )。A.分层建筑面积 B.分户建筑面积 C.分
关于糖浆剂,叙述正确的是A.糖浆剂系指含药物或芳香物质的蔗糖水溶液 B.糖浆剂
振兴村2019年集体资产经营与财务收支业务如下: (1)1月,该村通过清产
(2020年真题)甲公司系增值税一般纳税人。2×20年1月10日购入一台需安装的
(2012年真题)竣工决算文件中,真实记录各种地上、地下建筑物、构筑物,特别是基
(2018年真题广东海南)热轧钢筋的焊接接头应优先选择()。A.电弧焊 B
最新回复
(
0
)