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[originaltext]Susan: George, I was wondering if we could discuss our new market
[originaltext]Susan: George, I was wondering if we could discuss our new market
游客
2023-12-22
29
管理
问题
Susan: George, I was wondering if we could discuss our new marketing strategy for a moment.
George: Certainly Susan. You know that I’m working with Anne on changing our image, don’t you?
Susan: Yes, I think you’ll make an excellent team. How do you feel about the merchandise we’re pushing?
George: In my opinion, the products are fine. However, I think we should concentrate on expanding our market share in the young adult market.
Susan: I totally agree. Who buys more products than twenty somethings?
George: Exactly. We haven’t been very successful in our branding efforts, have we?
Susan: I’m not keen on changing our target audience, but we certainly have to improve our brand image.
George: If we want to edge out our main competitor, we’re going to have to target customers at a younger age.
Susan: Maybe, but we also have to keep our competitive edge in quality.
George: Why don’t we all get together for a discussion?
Susan: Can you let me know when your next meeting with Anne is going to be? I’d like to go over some of our restructuring ideas with both of you.
George: As a matter of fact, we’ll be meeting this afternoon. Let’s meet at four, shall we?
Susan: I’m afraid I already have an appointment then. Do you think we could meet earlier?
George: Well, I’ll have to check with Anne.
Question No. 19 Why does Susan want to talk with George?
Question No. 20 According to George, what should they concentrate on in the market?
Question No. 21 What is Susan not very keen on?
Question No. 22 Why is Susan NOT able to meet George and Anne at four?
选项
A、Improving branding.
B、Keeping good quality.
C、Marketing strategy.
D、Changing target audience.
答案
D
解析
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