首页
登录
职称英语
[originaltext] Let’s turn our focus now to advertising. We all know what an a
[originaltext] Let’s turn our focus now to advertising. We all know what an a
游客
2023-12-22
39
管理
问题
Let’s turn our focus now to advertising. We all know what an advertisement is, it’s essentially a message that announces something for sale. Now, there is an important precondition that must exist before you have advertising, and that’s a large supply of consumer goods, that is, things to sell. You see, in the place with a demand for product that is greater than the supply, there’s no need to advertise. Now, the early form of advertising going back many hundreds of years with a simple sign there were shop doors that told you whether the shop was a bakery, a butcher shop or what have you, then was the advent of the printing crest. Advertising increased substantially as products like coffee, tea, and chocolate appeared in newspapers and other periodicals as well as on the sides of the buildings. In the American colonies, advertising in communication’s media like newspapers and pamphlets became a major factor in marketing goods and services. By modern standards, these early advertisements were quite small and subdued, not the splash sheet whole page spreads of today, still some of them appeared on the front page of newspapers, probably because the news often consist of less and fresh reports from distant Europe, for the ads were current or local. Advertising really came into its own and became a central part of doing business, during the industry revolution, suddenly there was a much greater supply of things to sell. And as we said earlier, that is the driving force behind advertising. People’s attention had been drawn to the new product. Let’s take a look at some of the advertisements from that time.
15. What is the main topic of the talk?
16. According to the speaker, what is the important precondition for advertising?
17. According to the speaker, what was the first advertisement?
18. What did the early advertisements look like?
选项
A、The effect of advertising on world markets.
B、Modern advertising techniques.
C、Forms of communication in the American colonies.
D、The early history of advertising.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3295798.html
相关试题推荐
[originaltext]Owingtotheremarkabledevelopmentinmass-communications,peopl
[originaltext]Owingtotheremarkabledevelopmentinmass-communications,peopl
[originaltext]Owingtotheremarkabledevelopmentinmass-communications,peopl
[originaltext]Owingtotheremarkabledevelopmentinmass-communications,peopl
[originaltext]Man:Mysecretarytellsmethatyou’dliketoknowsomethinga
[originaltext]Man:Mysecretarytellsmethatyou’dliketoknowsomethinga
[originaltext]Weatherhasapowerfuleffectonthephysicalworld.Italsoa
[originaltext]Weatherhasapowerfuleffectonthephysicalworld.Italsoa
[originaltext]W:Isthistherightlinetofileaclaim?M:Yeah.It’sth
[originaltext]W:Isthistherightlinetofileaclaim?M:Yeah.It’sth
随机试题
[originaltext]W:Hello,Dr.Christianson.M:Hello,Cathy,whatcanIdoforyo
[originaltext]M:Hey.HaveyoueverheardoftheOscars?W:Well,Iknowthemq
[originaltext]Manila(dpa)-PhilippinePresidentJosephEstradademandedac
《工程建设标准编写规定》对标准的编写过程做出了明确的规定:分为()。A.准备阶
在商用房贷款保证期间,保证人发生的下列情况一般不会引起信用风险的是()。A.保
A.养血活络,行瘀止痛 B.补肾,强腰,壮筋骨 C.养血祛风,散寒除湿 D
呼吸缓慢多见于A.高热 B.颅内压增高 C.甲亢 D.心功能不全 E.疼
各种运输方式内外部的各个方面的构成和联系,就是( )。 A.运输系统
资本成本是投资人的( ),是投资人将资金投资于其他同等风险资产可以赚取的收益。
下列选项中,关于国有土地上房屋征收的程序说法正确的是()。A:作出房屋征收决定的
最新回复
(
0
)