首页
登录
职称英语
Don’t expect Starbucks-like 【1】 ______like this one at the 13,600 U.S. McDon
Don’t expect Starbucks-like 【1】 ______like this one at the 13,600 U.S. McDon
游客
2023-12-21
42
管理
问题
Don’t expect Starbucks-like 【1】 ______like this one at the 13,600 U.S. McDonald’s, or 30,000-plus worldwide; the Oak Brook restaurant, which opened late last month, doubles as public restaurant and test site. But the world’s largest restaurant chain is tinkering with various possibilities in technology and design to try to ensure it is a 【2】 ______of choice in the future.
McDonald’s has undergone an 【3】 ______change in more ways than one since a time 【4】 ______years ago when its sales and reputation were sagging amid complaints about its service and food.
The company reported first-quarter 【5】 ______income was up 6 percent to 【6】 ______million and revenue rose 9 percent to $4.8 billion over the same time last year.
Its stock price nearly tripled over a two-year period, hitting a four-year high of $34.56 per share in March, but has since settled around $29.
Snazzier new restaurants are part of the makeover; about 1,000, mostly older U.S. McDonald’s have been either 【7】 ______, or rebuilt since 2002.
Some of the additions, such as salads, white-meat chicken nuggets and fruit options with Happy Meals, have served the 【8】______purpose of enabling the company to state a commitment to a healthier, balanced menu while bringing in new customers who aren’t there for the hamburgers.
McDonald’s now hopes to attract more 【9】 ______with amenities that might entice them to come in and stay awhile. Analyst Peter Jankovskis thinks the extra investments to try to make McDonald’s restaurants hangouts are 【10】 ______, noting that they have worked not only at Starbucks but at Panera Bread and other chains.
Just outside its wooded headquarters campus, McDonald’s Corp. is offering sneak previews of its fast-food future.
Now playing at its new flagship restaurant: Digital-media kiosks for burning CDs, downloading cell-phone ring tones and printing photos. Dozens of plasma-screen TVs. Wi-Fi Internet access. New chicken sandwiches. Double-lane drivethrus. And an adjoining McCafe with gourmet coffees, fancy pastries and a fireplace.
Coming soon: Other menu items and concepts not yet released to a general audience.
Don’t expect Starbucks-like makeovers like this one at the 13,600 U.S. McDonald’s, or 30,000-plus worldwide; the Oak Brook restaurant, which opened late last month, doubles as public restaurant and test site. But the world’s largest restaurant chain is tinkering with various possibilities in technology and design to try to ensure it is a hangout of choice in the future.
"It’s unlikely you’ll see this exact restaurant replicated," McDonald’s spokesman Bill Whitman said. "But you will see elements of this restaurant in some of our new construction. It’s all about keeping our restaurants more relevant for our customers." McDonald’s has undergone an image change in more ways than one since a time 2.5 years ago when its sales and reputation were sagging amid complaints about its service and food. Despite inconsistent results in some large European countries, that McSlump is no longer: Same-store sales have increased for 25 straight months in the key U.S. market.
The company reported first-quarter operating income was up 6 percent to $910 million and revenue rose 9 percent to$4.8 billion over the same time last year. Its stock price nearly tripled over a two-year period, hitting a four-year high of$34.56 per share in March, but has since settled around $29.
Snazzier new restaurants are part of the makeover; about 1,000, mostly older U.S. McDonald’s have been either renovated or rebuilt since 2002. Contributing more to the sales resurgence, though, have been longer hours, accepting credit and debit cards, the high-powered "I’m lovin’ it" marketing campaign and pricier new food items.
Some of the additions, such as salads, white-meat chicken nuggets and fruit options with Happy Meals, have served the dual purpose of enabling the company to state a commitment to a healthier, balanced menu while bringing in new customers who aren’t there for the hamburgers.
McDonald’s now hopes to attract more patrons with amenities that might entice them to come in and stay awhile.
Analyst Peter Jankovskis thinks the extra investments to try to make McDonald’s restaurants hangouts are worthwhile, noting that they. have worked not only at Starbucks but at Panera Bread and other chains.
"It used to be that a chance to eat burgers and fries with your friends was enough," said Jankovskis, director of research at Oakbrook Investments in nearby Lisle, which owns a million shares of McDonald’s stock. "Now it takes a little bit more than that."
选项
答案
makeovers
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3292044.html
相关试题推荐
Americannolongerexpectpublicfigures,whetherinspeechorinwriting,to
Americannolongerexpectpublicfigures,whetherinspeechorinwriting,to
Americannolongerexpectpublicfigures,whetherinspeechorinwriting,to
Thetouristtradeisbooming.Withallthiscomingandgoing,you’dexpectg
Thetouristtradeisbooming.Withallthiscomingandgoing,you’dexpectg
[originaltext]QuestionNo.6AnaverageAmericanmaleisexpectedtolive75.4
[originaltext]QuestionNo.6AnaverageAmericanmaleisexpectedtolive75.4
[originaltext]QuestionNo.6AnaverageAmericanmaleisexpectedtolive75.4
[originaltext]QuestionNo.6AnaverageAmericanmaleisexpectedtolive75.4
LincolnexpectedthatAmericawouldbecomeanationdoubtfulaboutitsheroe
随机试题
A、Afoodfightamongchildhoodacquaintance.B、Acustomofcelebratingharvest.
AccordingtoascientificstudypublishedinApril,2007,birdshaveshownt
Twomen,startingatthesamepoint,walkinoppositedirectionsfor4meters,t
关于税收支出的说法不正确的是( )。A.税收支出的目的是取得收入 B.照顾
管道工程有关背景资料如下: 1.某厂区室外消防给水管网平面图如图6.II所示
接有二次电缆的开关场就地端子箱内(汇控柜、智能控制柜)应设有铜排(不要求与端子箱
2014年12月5日。中国建设银行多伦多分行正式开业。建设银行多伦多分行持全能
在使用他评量表时,评定等级的划分通常是在3~7级之间,最常见的是()个等级。(2
对特殊用药人群需要特别详细提示服用药品的方法,特殊人群如下列A.婴幼儿 B.成
用于我国严寒、寒冷地区的建筑节能外窗进入现场时,应对其进行复验的性能有()
最新回复
(
0
)