首页
登录
职称英语
During the early stages of the Industrial Revolution, advertising was a relat
During the early stages of the Industrial Revolution, advertising was a relat
游客
2023-12-20
49
管理
问题
During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products. But when factory production got into full swing and new products, e.g. processed foods, came onto the market, national advertising campaigns and brand-naming of products became necessary. Before large-scale factory production, the typical manufacturing unit had been small and adaptable and the task of distributing and selling goods had largely been undertaken by wholesalers. The small non specialised factory which did not rely on massive investment in machinery had been flexible enough to adapt its production according to changes in public demands.
But the economic depression which lasted from 1873 to 1894 marked a turning point between the old method of industrial organisation and distribution and the new. From the beginning of the nineteenth century until the 1870s, production had steadily expanded and there had been a corresponding growth in retail outlets. But the depression brought on a crisis of over-production and under-consumption -- manufacture goods piled up unsold and prices and profits fell. Towards the end of the century many of the small industrial firms realised that they would be in a better position to weather economic depressions and slumps if they combined with other small businesses and widened the range of goods they produced so that all their eggs were not in one basket. They also realised that they would have to take steps to ensure that once their goods had been produced there was a market for them. This period ushered in the first phase of what economists now call "monopoly capitalism", which, roughly speaking, refers to the control of the market by a small number of giant, conglomerate enterprises. Whereas previously competitive trading had been conducted by small rival firms, after the depression the larger manufacturing units, and combines relied more and more on mass advertising to promote their new range of products.
A good example of the changes that occurred in manufacture and distribution at the turn of the century can be found in the soap trade. From about the 1850s the market had been flooded with anonymous bars of soap, produced by hundreds of small manufacturers and distributed by wholesalers and door-to-door sellers. Competition grew steadily throughout the latter half of the century and eventually the leading companies embarked on more aggressive selling methods in order to take customers away from their rivals. For instance, the future Lord Leverhulme decided to "brand" his soap by selling it in distinctive packages in order to facilitate recognition and encourage customer loyalty.
Lord Leverhulme was one of the first industrialists to realise that advertisements should contain "logical and considered" arguments as well as eye-catching and witty slogans. Many advertisers followed his lead and started to include "reason-why" copy in their ads. For example, one contemporary Pears soap ad went into great detail about how the product could enhance marital bliss by cutting down the time the wife had to spend with her arms in a bowl of frothy suds. And an ad for Cadbury’s cocoa not only proclaimed its purity but also detailed other benefits.. "for the infant it is a delight and a support; for the young girl, a source of healthy vigour; for the young miss in her teens a valuable aid to development ..." and so on. As the writer E.S. Turner rightly points out, the advertising of this period had reached the "stage of persuasion as distinct from proclamation or iteration". Indeed advertise or bust seemed to be the rule of the day as bigger and more expensive campaigns were mounted and smaller firms who did not, or could not, advertise, were squeezed or bought out by the larger companies. [br] An example of a product which might well have been advertised during the early stages of the Industrial Revolution is
选项
A、a cooking utensil.
B、a new child’s toy.
C、tinned fruit.
D、household soap.
答案
B
解析
这题的答案可以从文章的第一句中推理得到。第一句说During the early stages of the Industrial Revolution,advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products.所谓的novelties and fringe products指的是新奇和装饰性的产品。比较四个选项:A.烹饪器皿,B.新颖的儿童玩具,C罐装水果,D.家用肥皂,只有B基本符合要求。
转载请注明原文地址:https://tihaiku.com/zcyy/3288777.html
相关试题推荐
Globalaveragetemperaturesaresettoriseby1°Cabovepre-industriallevel
Globalaveragetemperaturesaresettoriseby1°Cabovepre-industriallevel
Globalaveragetemperaturesaresettoriseby1°Cabovepre-industriallevel
InJapanesetheworddepatorefersto[br]DuringtheMeijieradepatowasregar
Duringthepastcentury,duetoavarietyoffactors,morethan1,000ofthe
WhichkinghadthelongestreignduringthemonarchofBritainfrom1837to1901
Internetadvertisingisbooming.Theindustryhasgonefrom$9.6billionin
DuringthereignofAugustus,changeshappenedinRomearmy,excluding______.[
DuringthereignofAugustustheRomearmybecameaprofessionalone.Itsco
YouaregoingtograduatefromUniversity,andduringtheresttimeyouare
随机试题
ThemanwhoinventedCoca-ColawasnotanativeAtlantan,butonthedayofh
Whenmenandwomengettogether,thereare,ineffect,twoworlds--hisandh
男性,14岁,左上腹被汽车撞后3小时,腹痛、呕吐2次,为胃内容物,自觉头晕乏力、
患儿,男,5岁。猩红热病后20天,出现眼睑水肿,尿呈茶色,血压130/100mm
证券市场融资活动的特点主要有( )。 ①证券市场是一种直接融资 ②证券市场
母线电流差动保护采用电压闭锁元件主要是为了防止区外发生故障时母线电流差动保护误动
l,4,8,12,15,20,22,()A.28 B.25 C.30
假定某高层钢筋混凝土框架结构,共6层,平面规则,在二楼楼面转换,底层框架柱共16
关于标底的说法,错误的是()。A.招标人可以自行决定是否编制标底 B.一
为了便于结算,一个单位可以同时在几家金融机构开立银行基本存款账户。()
最新回复
(
0
)