首页
登录
职称英语
A scientist who does research in economic psychology and who wants to predict
A scientist who does research in economic psychology and who wants to predict
游客
2023-12-18
41
管理
问题
A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money must study consumer behavior. He must obtain data both on the resources of consumers and on the motives that tend to encourage or discourage money spending.
If an economist were asked which of three groups borrow must people with rising incomes, stable incomes, or declining incomes—he would probably answer: those with declining incomes. Actually, in the years 1947 -1950, the answer was: people with rising incomes. People with declining incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions about earning and spending arc not always reliable. Another traditional assumption is that if people who have money expect prices to go up, they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true. The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. "In a few months," she said, "we’ll have to pay more for meat and milk; we’ll have less to spend on other things." Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be resented and buyer’s resistance may be evoked. This is shown by the following typical comment:" I just don’t pay these prices; they are too high."
Traditional assumptions should be investigated carefully, and factors of time and place should be considered. The investigations mentioned above were carried out in America. Investigations conducted at the same time in Great Britain, however, yielded results that were more in agreement with traditional assumptions about saving and spending patterns. The condition most conducive to spending appears to be price stability. If prices have been stable and people have become accustomed to consider them "right" and expect them to remain stable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices with occasional sales or discounts is based on a correct understanding of consumer psychology. [br] The example of the mechanic’s wife is intended to show that in times of rising prices______.
选项
A、people with declining income tend to buy less
B、people with stable income tend to borrow less
C、people with increasing income tend to buy more
D、people with money ’also tend to buy less
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3284617.html
相关试题推荐
[originaltext]PassageOne:Asia-PacificEconomicCooperation(APEC)wasest
[originaltext]PassageOne:Asia-PacificEconomicCooperation(APEC)wasest
"It’stoughtomakepredictions,especiallyaboutthefuture,"saidthatgre
"It’stoughtomakepredictions,especiallyaboutthefuture,"saidthatgre
Fiftyyearsago,RobertSolowpublishedthefirstoftwopapersoneconomic
InearlyJune,theOrganizationforEconomicCooperationandDevelopment(OE
InearlyJune,theOrganizationforEconomicCooperationandDevelopment(OE
InearlyJune,theOrganizationforEconomicCooperationandDevelopment(OE
I’dliketodiscusssomeofthewaysresearcherstrytomeasurequalityofli
I’dliketodiscusssomeofthewaysresearcherstrytomeasurequalityofli
随机试题
Thearrestofamanforallegedlypostingapictureofaburningpoppy(Peopl
[originaltext]Howdoyoudo?Nicetomeetyou.[/originaltext]A、Ilikeyou.B、Th
割裂感性认识和理性认识的辩证关系会导致()A.唯理论和经验论 B
眼科手术时可引起心功能过缓甚至停搏的反射是A.眼心反射 B.眼睑反射 C.主
最具流动性、最为活跃的货币供应量为( )A.M3 B.M2 C.M1 D
有关药用溶剂的性质叙述不正确的是A:溶剂的极性直接影响药物的溶解度 B:介电常
资料:Asastartupfounder,mydailytasks
甲涉嫌故意杀人被提起公诉,可能判处死刑。关于本案诉讼程序,下列哪一选项是正确的?
银行对贷款项目进行贷前管理的主要内容包括() A.对贷款人进行信用评价
当某一感官处于功能状态时,另一感官出现幻觉,此现象是 A.功能性幻觉 B.内
最新回复
(
0
)