首页
登录
职称英语
Some consumer researchers distinguish between "rational" motives and" emotio
Some consumer researchers distinguish between "rational" motives and" emotio
游客
2023-12-16
32
管理
问题
Some consumer researchers distinguish between "rational" motives and" emotional" motives. They use the term" rationality" in the traditional economic sense that assume that consumers behave rationally when they carefully consider all alternatives and choose those that give them the greatest utility (i.e. satisfaction) in a marketed context. The tern "rationality" implies that the consumer selects goods based on totally objective criteria, such as size, weight, price, and so on. "Emotional" motives imply the selection of goods according to impersonal or subjective criteria—the desire for individuality, pride, fear, affection or status.
The assumption underlying this distinction is that subjective or emotional criteria do not maximize satisfaction; therefore, it is reasonable to assume that consumers always attempt to select alternatives that, in their view, serve to minimize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based on the individual’s own needs as well as on past behavior, social, and learning experiences. What may appear as irrational to an outside observer may be perfect rational within the context of the consumer’s own psychological field. If behavior did not appear rational to the person who undertakes at the time that it is undertaken, obviously he or she would not do it. Therefore the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far as to suggest that emphasis of "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act on not from subconscious drives but from rational preferences. [br]
选项
答案
perfect→perfectly
解析
词性错误。本句中的perfect修饰形容词rational,显然应该用副词perfectly。句子大意为:一个局外人看起来似乎是不明智的选择,在消费者个人看来可能是非常理性的。
转载请注明原文地址:https://tihaiku.com/zcyy/3279298.html
相关试题推荐
By______wemeanthereisnologicalconnectionbetweenmeaningsandsoundsA、arb
Researchersinvestigatingbrainsizeandmentalabilitysaytheirworkoffers
Sapir-Whorf’shypothesismeditateontherelationshipbetween______.A、languagea
Onethingthatdistinguishestheonlineworldfromtherealoneisthatitis
Onethingthatdistinguishestheonlineworldfromtherealoneisthatitis
[originaltext]Denis:Hello,everyone.WelcomeagaintoConsumer’sChoice,which
[originaltext]Denis:Hello,everyone.WelcomeagaintoConsumer’sChoice,which
[originaltext]Denis:Hello,everyone.WelcomeagaintoConsumer’sChoice,which
EducationinU.K.iscompulsoryforallbetweenagesof______.A、5and16B、8an
Patents,saidThomasJefferson,shoulddraw"alinebetweenthethingswhich
随机试题
Classes______,thestudentsleftforhomewithoutdelay.A、wereoverB、beingove
BarackObamaisurgingtoextendapayrolltaxcutbecauseit______.[originalte
JamesJoycewas______asthegreatestwriterofthe20thcentury.A、salutedB、esti
[originaltext]W:DidyougotothefootballmatchonSaturday?M:No,Ih
[originaltext]W:2millionhighschoolseniorsaregearingupthisfalltoappl
结构中含有咪唑烷二酮的药物是A.奥卡西平 B.苯巴比妥 C.硫喷妥钠 D.
根据下列资料回答问题。 以下说法正确的是()。A.2009年该省社会消
当前企业采用较多的组织形式是()。A.直线制 B.直线职能制 C.矩阵制
B①阴影与空白变化:相同变空白,不同为阴影;②图形叠加优先保留顺序:口>Δ>〇,据此两条规律,将每行的第一图与第二图叠加形成第三图。
药用部位为干燥卵鞘的药材是A.牛黄 B.土鳖虫 C.海螵蛸 D.桑螵蛸
最新回复
(
0
)