首页
登录
职称英语
Some consumer researchers distinguish between "rational" motives and" emotio
Some consumer researchers distinguish between "rational" motives and" emotio
游客
2023-12-16
34
管理
问题
Some consumer researchers distinguish between "rational" motives and" emotional" motives. They use the term" rationality" in the traditional economic sense that assume that consumers behave rationally when they carefully consider all alternatives and choose those that give them the greatest utility (i.e. satisfaction) in a marketed context. The tern "rationality" implies that the consumer selects goods based on totally objective criteria, such as size, weight, price, and so on. "Emotional" motives imply the selection of goods according to impersonal or subjective criteria—the desire for individuality, pride, fear, affection or status.
The assumption underlying this distinction is that subjective or emotional criteria do not maximize satisfaction; therefore, it is reasonable to assume that consumers always attempt to select alternatives that, in their view, serve to minimize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based on the individual’s own needs as well as on past behavior, social, and learning experiences. What may appear as irrational to an outside observer may be perfect rational within the context of the consumer’s own psychological field. If behavior did not appear rational to the person who undertakes at the time that it is undertaken, obviously he or she would not do it. Therefore the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far as to suggest that emphasis of "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act on not from subconscious drives but from rational preferences. [br]
选项
答案
minimize→maximize
解析
语义错误。从首段对rationality和emotional motive的解释可以看出消费者在购买商品时是追求最大满足的,但由于判断标准不同,造成的结果是不同的。因此可以判断,本题所在处的句子含义是:消费者总是尽力追求最大满足(虽然只是他们个人的观点)。因此这里将minimize改成maximize。
转载请注明原文地址:https://tihaiku.com/zcyy/3279296.html
相关试题推荐
"BabyBoom"referstothegreatincreaseofbirthratebetween______.A、1946and
Thedistinctionbetweencompetenceandperformanceisproposedby______.A、Sauss
______dealswiththerelationshipbetweenthelinguisticelementandthenonli
WhenaMassachusettsbiotechcompanyrecentlydeclaredthatitsresearchersh
WhenaMassachusettsbiotechcompanyrecentlydeclaredthatitsresearchersh
WhichofthefollowingisNOTincludedintheagreementtobesignedbetweenRus
WhichofthefollowingisNOTincludedintheagreementtobesignedbetweenRus
Thebiographerhastodancebetweentwoshakypositionswithrespecttothes
Thebiographerhastodancebetweentwoshakypositionswithrespecttothes
Thebiographerhastodancebetweentwoshakypositionswithrespecttothes
随机试题
Aproblem-relatedtothecompetitionforlanduseiswhethercropsshouldbe
Forthispart,youareallowed30minutestowriteanessaycommentingonth
[originaltext]Passionfruitistheediblefruitofthepassionflower.(16)Sp
关于良性肿瘤的描述,哪项是错误的( )A.细胞分化程度高 B.有包膜,边
商业资本所执行的职能是()A.购买生产资料和劳动力 B.生产出剩余
2020年12月,我国网民规模达9.89亿,较2020年3月增长8540万。其中
测量仪器的标尺或显示装置所能指示的范围,称为()。 A.标称范围B.测量范
下列的立体图形是,如果从任一面剖开,以下哪一个不可能是该立体图形的截面?( )
某企业每年需要消耗某种原材料800吨,该原材料的价格为每吨20000元,每吨原材
女,38岁,心悸2天,无胸痛。2周前发热,流涕。查体:T36.5℃,心界不大,
最新回复
(
0
)