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  3. "Creating an appealing image has become more important in contemporary socie

"Creating an appealing image has become more important in contemporary socie

游客2023-12-14  72
问题     "Creating an appealing image has become more important in contemporary society than the reality or truth behind that image." Do you agree to the foregoing statement? Write an essay of about 400 words. You should supply an appropriate title for your essay.     In the first part of your essay you should state clearly your main argument, and in the second part you should support your argument with appropriate details. In the last part you should bring what you have written to a natural conclusion or make a summary.
    Marks will be awarded for content, organization, grammar and appropriateness. Failure to follow the above instructions may result in a loss of marks.
选项
答案                         Images Cannot Survive Facts
    Has creating an image become more important in our society than the reality or truth behind the image? I agree that image has become a more central concern, at least where short-term business or political success is at stake. Nevertheless, I think that in the longer term image ultimately yields to substance and fact.
    The important role of image is particularly evident in the business world. Consider, for example, today’s automobile industry. American cars are becoming essentially identical to competing Japanese cars in nearly every mechanical and structural respect, as well as in price. Thus to compete effectively auto companies must now differentiate their products largely through image advertising, by conjuring up certain illusory benefits - such as machismo, status, sensibility, or fun. The increasing focus on image is also evident in the book-publishing business. Publishers are relying more and more on the power of their brands rather than the content of their books. Today mass-market books are supplanted within a year with products that are essentially the same - except with fresh faces, rifles, and other promotional angles.
    In the long term, however, the significance of image wanes considerably. The image of the Marlboro man ultimately gave way to the truth about the health hazards of cigarette smoking. Popular musical acts with nothing truly innovative to offer musically eventually disappear from the music scene. And anyone who frequents yard sales knows that today’s best-selling books often become tomorrow’s pulp. Even in politics, I think history has a knack6 for peeling away image to focus on real accomplishments. I think history will remember Teddy Roosevelt, for example, primarily for building the Panama Canal and for establishing our National Park System - and not for his rough-and-ready wardrobe.
    In the final analysis, it seems that in every endeavor where success depends to some degree on persuasion, marketing, or salesmanship, image has indeed become the central concern of those who seek to persuade. And as our lives become busier, our attention spans briefer, and our choices among products and services greater, I expect this trend to continue unabated - for better or worse.
解析     文章以问句开头，显得更具气势，且引发读者思考，拉近与读者距离。提问回答法是一种行之有效的开头方法，考生可尝试借鉴使用，当然使用中需注意的是：必须要有问有答，否则难以表述清楚自己的论点。正文部分将论点与论据结合，论证严谨。主体部分的最后又以著名政治人物罗斯福为例，说明我们记得他是由于他的历史功绩，而非他的着装，为作者论点的佐证添上了浓墨重彩的一笔。好的议论文不能没有实例，考生在平时也要注意积累素材，以期“用兵一时”。
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