首页
登录
职称英语
Cable TV has experienced tremendous growth as an advertising medium because
Cable TV has experienced tremendous growth as an advertising medium because
游客
2023-12-10
39
管理
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require. [br] 【M9】
选项
答案
unviable--viable
解析
语篇错误。viable是形容词,意为“可行的”。上文提到有线电视广告成本低、灵活性强,故可推断对于那些预算有限的小广告商来说,有线电视广告是个非常可行的媒体选择。如用unviable则语义矛盾。所以要将unviable改为viable。
转载请注明原文地址:https://tihaiku.com/zcyy/3260459.html
相关试题推荐
SowhydoItalkaboutthebenefitsoffailure?Simplybecausefailuremeant
SowhydoItalkaboutthebenefitsoffailure?Simplybecausefailuremeant
SowhydoItalkaboutthebenefitsoffailure?Simplybecausefailuremeant
SowhydoItalkaboutthebenefitsoffailure?Simplybecausefailuremeant
SowhydoItalkaboutthebenefitsoffailure?Simplybecausefailuremeant
AustraliahasbeenacontinentwithfewpeoplemainlybecauseofA、thehot,drye
______areboundmorphemesbecausetheycanNOTbeusedasseparatewords.A、Roots
ForMrs.Saxby,theresumeisall-important,becauseit[br][originaltext]M:A
ForMrs.Saxby,theresumeisall-important,becauseit[br][originaltext]M:A
ForMrs.Saxby,theresumeisall-important,becauseit[originaltext]M:Asyou
随机试题
[originaltext]Q:Excuseme,mayIseeyourbossnow?[/originaltext][originaltext
TradingModernistforMcmansion[A]In1949W.ClintonBackusandhiswif
[originaltext]InAmerica,driver’seducationispartoftheregularhighsc
【教学过程】 环节一:导入新课 教师引导学生回顾上节课所学的十一届三中全会的知识,提问学生十一届三中全会的意义有哪些?在学生回答后,教师进一步提出问题,
(1)固或液(2)固或液 气(3)气 气
玻璃幕墙与楼板外沿间的缝隙采用岩棉封堵,其厚度不应小于()mm。 A.20
标准马歇尔试件质量按1200g计,油石比4.0%,则沥青质量和沥青含量分别为(
请认真阅读下列材料,并按要求作答。 动作方法: 支撑脚在球的侧前方,膝
生活垃圾处理方式中,焚烧与填埋相比有哪些优点?()(2018年真题)A.占
()认为员工的知识技能是“投入”,员工的行为是“转化”,员工的满意度和绩效是
最新回复
(
0
)