首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-12-10
46
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M6】
选项
答案
aware∧一of
解析
词汇错误。此处考查的是aware的搭配,be aware of或be aware that是固定搭配,意思为“意识到”,of后面接名词或代词,that则引导从句。根据紧接其后的名词the brand可知,此处应该增加of构成固定搭配。
转载请注明原文地址:https://tihaiku.com/zcyy/3260446.html
相关试题推荐
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
TheGuildfordFour,freedlastweekafterspending15yearsinprisonforcri
TheGuildfordFour,freedlastweekafterspending15yearsinprisonforcri
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Ther
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Ther
随机试题
“8”则是中国人最喜爱的数字,因为它与广东话(Cantonese)中的“发”是同音,意味着繁荣、财富和地位。Andthenumber"8"isthe
上海铜期货市场某一合约的卖出价格为19500元,买入价格为19510元,前一成交价为19480元,那么该合约的撮合成交价应为()元。A、1948
[originaltext]Man:AreyougoingtotakethetrainuptoEdinburgh?Woman:We’v
A.Ⅰ、Ⅱ B.Ⅱ、Ⅲ C.Ⅲ、Ⅳ D.Ⅰ、Ⅳ
能代表电源所能提供的容量的是()。A.有功功率 B.无功功率 C.视在功率
A.琥珀氯霉素 B.苯唑西林钠 C.庆大霉素 D.多西环素 E.交沙霉素
下面四个图形中,只有一个是由上面的四个图形拼合(只能通过上、下、左、右平移)而成
第二次世界大战后,存在主义哲学盛行于西方,下列属于其代表人物的是( )。A.罗
由于银行的业务性质要求银行要维持存款人、贷款人和整个市场的信心,因此,银行通常将
(2021年7月真题)期货公司应当制定并执行错单处理业务规则。
最新回复
(
0
)