首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2023-12-10
9
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M5】
选项
答案
accountant一accountability
解析
词汇错误。accountant意思为“会计”,放在此处,明显不合语意。accountability意思为“责任,义务”。根据上下文的意思,此处意指“责任”,全句的意思为:越来越多的高级执行官向销售经理问责:是否我们从销售人员那得到了所寻求的回报?”所以,此处改为accountability。
转载请注明原文地址:https://tihaiku.com/zcyy/3260058.html
相关试题推荐
[originaltext]Thayer:Well,Ithinkthat..,probably,the..,uh...speaking
[originaltext]Thayer:Well,Ithinkthat..,probably,the..,uh...speaking
Vibrationsinthegroundareapoorlyunderstoodbutprobablywidespreadmea
Vibrationsinthegroundareapoorlyunderstoodbutprobablywidespreadmea
ThestatementswhichNATO-ledforcesmadeincludeallthefollowingEXCEPT[orig
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
随机试题
Believeitornot,whenfirst(introduce)______toEurope,tomatowasthoughtto
PassageTwo[br]Howcanthemillennialsraisethecreditscores?Bypayingb
杀灭或消除物体中病原菌的过程,称为:()A.无菌 B.灭菌 C.消毒
关于建设项目竣工运营后的新增资产,下列说法中正确的是( )。A.新增资产按资产
根据艾森克的气质理论,一个人表现为温和、镇定、安宁、善于克制自己,这种人的气质属
在使用药物进行治疗的过程中,医生恰当的做法是()A.使用能为医院和医生带
下列各项成本费用中,属于约束性固定成本的有( )。A.管理人员基本工资 B.按
作Powerpoint.210演示文稿件时,在Web演示文稿的超级的接、‘“地
男性,58岁,6个月前急性心肌梗死,心电图V~V导联ST段持续抬高3mm,近3个
某工程项目承包人在2020年7月12日向发包人提交了竣工验收申请报告,发包人收到
最新回复
(
0
)