首页
登录
职称英语
A major aspect of many firms’ marketing strategies over the past decade hav
A major aspect of many firms’ marketing strategies over the past decade hav
游客
2023-12-10
37
管理
问题
A major aspect of many firms’ marketing strategies over the
past decade have been the development of new products.【M1】______
Consumer-product companies are launching nearly 30,000 new
products each year, according to the research firm Marketing
Intelligence Service(compared with only 2,689 in 1980). The
market has become saturated new brands, which often lack any【M2】______
significant advantages that can be used as the base of an【M3】______
advertising campaign. Moreover, companies increasingly depend【M4】______
on sales promotion to encourage consumers to try these brands.
Marketers are relying less on samples, coupons, rebates,【M5】______
premiums, and other innovatively promotional tools to achieve【M6】______
trial usage of their new brands and encourage repeat purchase.
Promotions are also important in getting retailers to allocate some
of their precious shelf space by new brands. The competition for【M7】______
shelf space for new products in stores is enormous. Supermarkets
carry an average of 30,000 products(compared with 13,067 in
1982). Retailers favor of new brands with strong sales promotion【M8】______
support will bring in more customers and boost their sales and【M9】______
profits. Many retailers require special discounts or allowances
from manufacturers just to handle a new product. These slotting
fees or allowances, which are discussed later in the chapter, can
make it expensive for a manufacture to introduce a new product.【M10】______ [br] 【M3】
选项
答案
base—basis
解析
词汇错误。此处考查的是近义词的辨析。base作名词,意思为“基地,基础”,也可作不及物动词,base on是固定搭配,意思为“根据……”,basis作名词,意思为“基础”,固定搭配为on the basis of,意思为“基于……”。两者都可以表示“基础”但有细微差别,base表示实体可见的基地或基础:而basis表示抽象不可见的基础或基本准则。此处指的是“广告营销的基础”,所以应该用basis。
转载请注明原文地址:https://tihaiku.com/zcyy/3260036.html
相关试题推荐
Overthepastdecade,significantresearchhasdemonstratedwhatmanyhavek
Overthepastdecade,significantresearchhasdemonstratedwhatmanyhavek
Overthepastdecade,significantresearchhasdemonstratedwhatmanyhavek
Overthepastdecade,significantresearchhasdemonstratedwhatmanyhavek
Overthepastdecade,significantresearchhasdemonstratedwhatmanyhavek
Overthepastdecade,significantresearchhasdemonstratedwhatmanyhavek
ReadingEfficientlybyReadingIntelligentlyUsinggoodreadingstrategies,y
ReadingEfficientlybyReadingIntelligentlyUsinggoodreadingstrategies,y
ReadingEfficientlybyReadingIntelligentlyUsinggoodreadingstrategies,y
ReadingEfficientlybyReadingIntelligentlyUsinggoodreadingstrategies,y
随机试题
I’dratheryou______there.A、walkingB、towalkC、walkD、walkedDwouldrather后面跟从句
Thesentence"Museumisaslipperyword"inthefirstparagraphmeansthat_____
[originaltext]Welcometothemuseum.Beforewegoinside,I’dliketoremindyo
下列哪一项不属于按定额的编制程序和用途分类的方式()。A.施工定额 B.材料
100Base-FX采用的传输介质是()。A.双绞线 B.光纤 C.无线电波
患者,女性,66岁,诊断为风湿性心脏病,昨日夜间患者突然从睡梦中憋醒,坐在床边,
认识主体在反映中的创造性表现在( ) A.透过现象反映事物的本质和规律 B
商业银行在发放贷款时,通常会要求借款人提供第三方信用担保作为还款保证,这种做法属
(2015年)根据《生活垃圾焚烧污染控制标准》,在不影响污染物排放达标和焚烧炉正
以机修车间、金工车间、装配车间编制对象,测算出每100㎡建筑面积或每1000m3
最新回复
(
0
)