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  3. How did a peddler of cheap shirts and fishing rods become the mightiest corp

How did a peddler of cheap shirts and fishing rods become the mightiest corp

游客2023-12-09  16
问题     How did a peddler of cheap shirts and fishing rods become the mightiest corporation in America? The short version of Wal-Mart’s rise to glory goes something like this: In 1979 it racked up a billion dollars in sales. By 1993 it did that much business in a week; by 2001 it could do it in a day.
    It’s a stunning tale—one that propelled Wal-Mart from rural Arkansas, where it was founded in 1962, to the top of the Fortune 500 this year. Sam Walton, Wal-Mart’s founder, pushed sales growth relentlessly while squeezing costs with sophisticated information technology. He exhorted employees to sell better with the "ten-foot rule" (greet customers if they are that close). He was, in other words, an early evangelist for the first commandment of today’s economy: Service rules. Wal-Mart, in fact, is the first service company to rise to the top of the Fortune 500. When Fortune first published its list of the largest companies in America in 1955, Wal-Mart didn’t even exist. That year General Motors was America’s biggest company, and in every year that followed, either GM or another mighty industrial, Exxon, was No.l.
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答案     简而言之，沃尔玛公司的发迹史是这样的：1979年其全年销售额为10亿美元，到1993年，一周就能达到这个数额．在2001年只需一日之功。
    这是一个惊人的故事——它使沃尔玛从1962年在阿肯色农村初创一路走来．于今年一举登上了“财富500强”榜首。公司创始人萨姆?沃尔顿曾努力采用先进的信息技术压缩成本，同时千方百计提高销售额。他激励员工用“10英尺规则”(向在这距离之内的顾客致意)优化销售服务。换句话说，他是当今经济首要戒律——服务规则——最早的传道者。事实上，沃尔玛是第一个跃居“财富500强”榜首的服务业公司。1955年，当《财富》杂志第一次公布美国最大公司的排名时，沃尔玛尚未问世。那一年。通用汽车公司是美国最大的公司，此后每一年不是通用就是另一大工业巨头——埃克森石油公司独占鳌头。
解析 1、本段以生动简洁的语言描述了沃尔玛公司的发展简史及其成功的秘诀，要译好本段。需要具备基本的西方文化背景知识。
2、第1段以时间点(in 1979，by 1993，by 2001)为主线，译文依序译，不断句，较好地表达了原文的信息；将第1段第1句的主语the short version译为插入语“简而言之”，便于句子重新整合。
3、时态切换是翻译始终要给予注意的问题，第2段第2句增译“曾”作为过去时态标记；relentlessly意为constantly，这里引申译为“千方百计”。
4、第2段第4句的evangelist原意为“《圣经新约》福音书作者，福音传道者”；commandment原意为“《圣经》中上帝给摩西的十诫之一”。
5、第2段末句的General Motors通译为“美国通用汽车公司”：Exxon译为“埃克森石油公司”。industrial这里作名词，意为“工业公司”，mighty industrial译为“工业巨头”。
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