首页
登录
职称英语
To understand the marketing concept, it’s only necessary to understand the
To understand the marketing concept, it’s only necessary to understand the
游客
2023-12-09
49
管理
问题
To understand the marketing concept, it’s only necessary to
understand the difference between marketing and selling. Not too many
years ago, most industries concentrated primarily on the effective【M1】______
production of goods, and then relied on "persuasive salesmanship" to
move as much of these goods as possible. Such production and selling
focuses on the need of the seller to produce goods and then convert【M2】______
them into money.
Marketing, on the other hand, focuses on the wants of
consumers. It firstly begins at analyzing the preferences and【M3】______
demands of consumers and then producing goods mat will satisfy
them. This eye - on - the - consumer approach is known as the
marketing concept, which simply means that instead of trying to
sell whatever is easiest to produce or buy for resale, the makers
and dealers first endeavor to find what the consumer wants to【M4】______
buy and then go around making it available for purchase.【M5】______
This concept does not imply that business is benevolent or that
consumer satisfaction should be given priority by profit. There are【M6】______
always two sides to every business transaction—the firm and the
customer—and each must be satisfied after trade occurs. Successful【M7】______
merchants and producers recognize that the surest route to profit
is through understanding and catering consumers. A striking【M8】______
example of the importance of understanding the consumer was【M9】______
presented itself in mid-1985, when Coca Cola changed the flavor
of its drink. The nonacceptance of the new flavor by a significant
portion of the public brought about a prompt restoration of the
Classic Coke, which was then marketing alongside the new.【M10】______ [br] 【M2】
选项
答案
need→needs
解析
词汇错误。这里need是可数名词,意为“销售者的需求”,须用复数形式。
转载请注明原文地址:https://tihaiku.com/zcyy/3257745.html
相关试题推荐
Sinceitsconception,theEuropeanUnionhasbeenahavenforthoseseeking
Sinceitsconception,theEuropeanUnionhasbeenahavenforthoseseeking
Sinceitsconception,theEuropeanUnionhasbeenahavenforthoseseeking
Womenweremorelikelythanmentoreporthavingunderstandingsaboutsafer
Womenweremorelikelythanmentoreporthavingunderstandingsaboutsafer
Womenweremorelikelythanmentoreporthavingunderstandingsaboutsafer
Womenweremorelikelythanmentoreporthavingunderstandingsaboutsafer
Womenweremorelikelythanmentoreporthavingunderstandingsaboutsafer
Womenweremorelikelythanmentoreporthavingunderstandingsaboutsafer
Womenweremorelikelythanmentoreporthavingunderstandingsaboutsafer
随机试题
The18thcenturyinEnglishliteratureisanageof______.A、novelB、poemC、pros
Ifit______toomuchtrouble,I’dloveacupofcoffee.A、hadn’tbeenB、isn’tC、
(tell)______thetruth,Idon’tliketheideaatall,Totell说实话,我一点也不喜欢这个主意。动词不
谁能否认海的伟大呢?我爱海,并不仅仅因为她的颜色美丽,和藏在海底那许多有趣的玩意儿,而是爱她的胸襟广阔,化污秽为清洁。她容纳无数的细流,尽管她们的颜色有
LongitudeandLatitudeThemeridiansof
下列关于宏观经济发展目标及其衡量指标说法错误的是()。A.GDP增长率是反应一
学前班幼儿发展的评价主要是通过( )。A.测验 B.评价幼儿学习文化知识、算
《斗牛士之歌》是()中的片段。A.《茶花女》 B.《卡门》 C.《塞维利
在用起重机械应当在每次使用前进行一次()性检查,并做好记录。(A)常规
属于人的稳定的心理特征之一,影响人的心理活动和行为的动力特点是()。A:能力B
最新回复
(
0
)