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  3. Not even the combined powers of Spiderman, Iron Man, the Incredible Hulk, Ca

Not even the combined powers of Spiderman, Iron Man, the Incredible Hulk, Ca

游客2023-12-05  31
问题     Not even the combined powers of Spiderman, Iron Man, the Incredible Hulk, Captain America and the X-Men could keep The Mouse at bay. On August 31st Walt Disney announced it was buying Marvel Entertainment for $4 billion, just days after the comic-book publisher had celebrated 70 glorious years of independence, during which it had created many of the most famous cartoon characters not invented by Disney itself.
    In fact, Marvel did not put up much of a fight, accepting what most analysts think was a generous price. Disney will get access both to Marvel’s creative minds and—potentially far more valuable in an age when familiar stories rule the box office—an archive containing around 5,000 established characters, only a fraction of which have yet made the move from paper to the silver screen.
    Marrying Marvel’s characters with Disney’s talent for making money from successful franchises is a good idea. In recent years Disney has proved the undisputed master at exploiting the same basic content through multiple channels, including films, websites, video games, merchandising, live shows and theme parks.
    The edgier, darker Marvel characters should fill a hole in Disney’s much cuddlier portfolio. This currently covers most people from newborn babies, through the addictive "Baby Einstein" DVDs, to adults, through its Touchstone label. Disney’s own cartoons, and the newer ones created by Pixar, an animation studio it bought in 2006 for $7 billion, appeal to children. "Hannah Montana", a hit television show, caters to pre-teen girls. The Marvel characters should be just the thing for boys of the same age, whom Disney has found especially hard to attract of late.
    However, many of Marvel’s best-known characters already have contractual obligations to various rival media conglomerates that will not be easily or quickly undone. Sony has an indefinite hold on Spider-Man; News Corporation exerts similar control over the X-Men. Universal owns distribution rights to the Hulk and long-term theme-park rights in Florida to several characters. This is a pity, because Disney’s theme parks are a part of its business where teenage boys would particularly welcome the contrast that Marvel’s superheroes would provide to the Magic Kingdom’s oppressive wholesomeness.
    Another risk is one that often presents itself in mergers, especially those involving creative types: a clash of cultures. Happily for Marvel, Disney is no longer the corporate control-freak it was under its former boss, Michael Eisner. His successor, Bob Iger, has turned out to be a relatively hands-off boss, with the Pixar acquisition a model of the sort of treatment Marvel can expect. Indeed, John Lasseter, the chief creative force behind Pixar, reportedly played an important role in reassuring Marvel’s talent that their culture would be safe in Disney’s hands.
    Also fully behind the deal is Stan "the Man" Lee, a living legend of the cartoon world who helped create many of Marvel’s best-known characters during the 1960s. Mr Lee, who recently launched his first digital comic as part of a partnership between his new firm and Disney, has predicted that the Disney-Marvel merger will prove "a terrific deal which will be extremely beneficial to both companies. The synergy between them is perfect. " Ironically, in the 1960s, Mr Lee tried, without success, to convince his bosses to turn Marvel into a multimedia company like Disney. Now, albeit in a roundabout way, one of his outlandish fantasies is about to become a reality. [br] It can be inferred from Paragraphs Two and Three that______.
选项 A、Marvel is the side that derives more benefits from the merging operation
B、a big offer helps to secure the merger in a short time
C、the merger is a combination of both sides’ advantages
D、Marvel has created too many characters which exceed its promotion capability
答案 C
解析 推断题。第三段第一句说能将Marvel的卡通人物与迪斯尼成功的商业推广联合起来是一件好事，由此可见，这次合并可以集双方之所长，因此[C]为正确答案。文章仅提到对双方都有好处，并没有说哪方会受益更多，因此排除[A]；虽然第二段第一句说迪斯尼的出价非常慷慨，但并没有说因为如此，这次收购就在非常短的时间内确定下来了，因此排除[B]；虽然第二段第二句中说Marvel总共拥有5000多个人物形象，只有很少一部分被搬上了电影银幕，但这并不表示Marvel创造出的人物过多，以至于它根本就没有能力进行推广，因此排除[D]。
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