首页
登录
职称英语
A major aspect of many firms’ marketing strategies over the past decade hav
A major aspect of many firms’ marketing strategies over the past decade hav
游客
2023-12-04
23
管理
问题
A major aspect of many firms’ marketing strategies over the
past decade have been the development of new products.【M1】______
Consumer-product companies are launching nearly 30,000 new
products each year, according to the research firm Marketing
Intelligence Service(compared with only 2,689 in 1980). The
market has become saturated new brands, which often lack any【M2】______
significant advantages that can be used as the base of an【M3】______
advertising campaign. Moreover, companies increasingly depend【M4】______
on sales promotion to encourage consumers to try these brands.
Marketers are relying less on samples, coupons, rebates,【M5】______
premiums, and other innovatively promotional tools to achieve【M6】______
trial usage of their new brands and encourage repeat purchase.
Promotions are also important in getting retailers to allocate some
of their precious shelf space by new brands. The competition for【M7】______
shelf space for new products in stores is enormous. Supermarkets
carry an average of 30,000 products(compared with 13,067 in
1982). Retailers favor of new brands with strong sales promotion【M8】______
support will bring in more customers and boost their sales and【M9】______
profits. Many retailers require special discounts or allowances
from manufacturers just to handle a new product. These slotting
fees or allowances, which are discussed later in the chapter, can
make it expensive for a manufacture to introduce a new product.【M10】______ [br] 【M5】
选项
答案
less—more
解析
语篇错误。上文提到公司逐渐依靠促销手段来鼓励消费者尝试新产品,而此句提到的样品、优惠券、折扣等都属于促销手段,所以,应该把less改为more,理解为“营销商更多地依赖各种促销手段来鼓励消费者使用新产品并重复购买”。
转载请注明原文地址:https://tihaiku.com/zcyy/3243659.html
相关试题推荐
Globalisationisthemoreorlesssimultaneousmarketingandsaleofidentic
Globalisationisthemoreorlesssimultaneousmarketingandsaleofidentic
Globalisationisthemoreorlesssimultaneousmarketingandsaleofidentic
Globalisationisthemoreorlesssimultaneousmarketingandsaleofidentic
WhichofthefollowingaspectsisNOTmentionedinthesecrettaperecordings?[
WhichofthefollowingaspectsisNOTmentionedinthesecrettaperecordings?[
StrategiesforWritingaLiteratureReviewAliteraturerevi
StrategiesforWritingaLiteratureReviewAliteraturerevi
StrategiesforWritingaLiteratureReviewAliteraturerevi
Afterall,thatdreadfulaspectofthethingneverreallytookholdofme;I
随机试题
WhenMelissaMahanandherhusbandvisitedtheNetherlands,theyfeltimpris
Asmedicalevidencemountsthatweareindeedwhatweeat,consumingahealt
A.confidentlyB.delayC.exceedsD.excelsE.fertileF.f
Weshouldbeawareofthedangerof____________(孩子们接触有关暴力的电视节目).exposingchil
StudyActivitiesinUniversityInordertohelpcollege
TheLoveofaRobotCancomputerseverreallybelik
已知函数由方程确定求的极值
某人订购某种商品60件.每件定价100元。该人对商店提出条件:“每减价1元多订购
根据个人所得税法的规定,下列说法正确的是( )。A.房屋产权所有人将房屋产权无偿
已知某商品的需求价格点弹性系数为-0.5,当价格为每件32元时,其市场销售量
最新回复
(
0
)