首页
登录
职称英语
Advertising in particular relies on targeting specific groups ofreaders, an
Advertising in particular relies on targeting specific groups ofreaders, an
游客
2023-12-03
30
管理
问题
Advertising in particular relies on targeting specific groups of
readers, and one of the most frequent ways which advertising【S1】______
language addresses a set of readers is by using the direct address
term " you". The French political theorist Louis Althusser has
described the way in which the most people will tend to identify【S2】______
themselves with the addressee when they hear the call " Hey,【S3】______
you!" , even though they may not be the person it is addressed.【S4】______
He calls this phenomenon interpellation, or " hailing" and it has
been a useful way of accounting for the powerful device of direct
address which " position" hearers in many forms of ideological【S5】______
discourse, including advertisements.
In advertising, this use of the interpersonal dimension of
language through direct address is one of the most prominent
devices for target readers. This can be in the form of a statement【S6】______
containing the second personal pronoun " you" or questions【S7】______
implying a potential answerer. Nevertheless, the use of imperatives【S8】______
such as " Just do it," which are called directives, is another way
in which advertisements draw in the interpersonal dimension of【S9】______
language. Directives are a category of speech acts which involve
the speaker requesting, instructing or ordering a designating hearer【S10】______
or group of hearers to do something. In advertising discourse,
directives again create that interpersonal link between the text and
the reader. [br] 【S8】
选项
答案
Nevertheless一Moreover
解析
逻辑错误,是递进关系而非转折关系。
转载请注明原文地址:https://tihaiku.com/zcyy/3240705.html
相关试题推荐
WhichofthefollowingisNOTthechangeinthemeaningofwords?A、Specification
Appliedresearchaimsatsomespecificobjective,suchasthedevelopmentofan
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
Muscularmotioniscausedbythestimulateofspecificnervecellsinthebrain
Advertisinginparticularreliesontargetingspecificgroupsofreaders,an
Advertisinginparticularreliesontargetingspecificgroupsofreaders,an
Advertisinginparticularreliesontargetingspecificgroupsofreaders,an
随机试题
东西方文化对创新的内涵有不同理解和定义,亚洲传统比较保守,西方近代的文化则比较开明,但两者在创新方面的影响力则各有千秋。西方文化的一个特点是强
[originaltext]Hi,Mike.Howdidyoulikethemovieyousawlastnight?[/origina
女,25岁。右下颌后牙及右面部肿痛3周。检查见右面部肿胀以下颌支及下颌角为中心,
某基金公司刚成立,为了预防反洗钱合规性风险,应该采取的措施有( )。 Ⅰ.建
国务院证券监督管理机构对治理结构不健全、内部控制不完善、经营管理混乱、设立账外账
下列各项中,不符合内部牵制的要求的是()。A、出纳人员管票据 B、出纳人员
为什么说学校教育在人的发展中起主导作用?
会计人员张某认为会计工作整天就是与数字打交道,没有什么前途,工作中马马虎虎、积极
企业计提坏账准备的方法由( )。A、国家会计制度统一规定 B、主管的税务机关规
最新回复
(
0
)