首页
登录
职称英语
Advertising in particular relies on targeting specific groups ofreaders, an
Advertising in particular relies on targeting specific groups ofreaders, an
游客
2023-12-03
36
管理
问题
Advertising in particular relies on targeting specific groups of
readers, and one of the most frequent ways which advertising【S1】______
language addresses a set of readers is by using the direct address
term " you". The French political theorist Louis Althusser has
described the way in which the most people will tend to identify【S2】______
themselves with the addressee when they hear the call " Hey,【S3】______
you!" , even though they may not be the person it is addressed.【S4】______
He calls this phenomenon interpellation, or " hailing" and it has
been a useful way of accounting for the powerful device of direct
address which " position" hearers in many forms of ideological【S5】______
discourse, including advertisements.
In advertising, this use of the interpersonal dimension of
language through direct address is one of the most prominent
devices for target readers. This can be in the form of a statement【S6】______
containing the second personal pronoun " you" or questions【S7】______
implying a potential answerer. Nevertheless, the use of imperatives【S8】______
such as " Just do it," which are called directives, is another way
in which advertisements draw in the interpersonal dimension of【S9】______
language. Directives are a category of speech acts which involve
the speaker requesting, instructing or ordering a designating hearer【S10】______
or group of hearers to do something. In advertising discourse,
directives again create that interpersonal link between the text and
the reader. [br] 【S7】
选项
答案
personal—person
解析
固定搭配second personpronoun表示第二人称代词,即you。
转载请注明原文地址:https://tihaiku.com/zcyy/3240704.html
相关试题推荐
ThefightingbetweenarmygroupsandrebelsinCongo[br][originaltext]Arm
ThefightingbetweenarmygroupsandrebelsinCongo[originaltext]Armytroo
EnglishforSpecificPurposesESP:EnglishforSpecific
EnglishforSpecificPurposesESP:EnglishforSpecific
EnglishforSpecificPurposesESP:EnglishforSpecific
EnglishforSpecificPurposesESP:EnglishforSpecific
EnglishforSpecificPurposesESP:EnglishforSpecific
EnglishforSpecificPurposesESP:EnglishforSpecific
EnglishforSpecificPurposesESP:EnglishforSpecific
EnglishforSpecificPurposesESP:EnglishforSpecific
随机试题
Itisfrequentlyassumedthatthemechanizationofworkhasarevolutionarye
[originaltext]M:I’dliketohaveatalkwithyourdirectorsometimethisweek
已知袋中装有红、黑、白三种颜色的球若干个。则红球最多。(1)随机取出的一球是白球
A.大气压力对水做功,水的内能增加 B.水克服大气压力做功,水的内能减小 C
企业信息化就是用现代信息技术来支撑企业经营战略、行为规范和业务流程的实现,企业信
患者,女性,36岁。婚后不久出现发热、腰痛、尿频、尿急1周来院就诊。化验结果显示
血涂片见较多具有以下特点的细胞:胞体大小不一,呈圆或多角形,直径约10~20μm
(2021年真题)关于会计凭证保管的说法,正确的是()A.原始凭证较多时,可
丙公司在采购与付款循环中实施的以下各种控制措施中,与负债“完整性”认定关系最为密
可较好替代天然石材装饰材料的饰面陶瓷是()。A.陶瓷棉砖 B.瓷质砖 C
最新回复
(
0
)