首页
登录
职称英语
UK Newspapers I . Brief introduction—many【T1】____
UK Newspapers I . Brief introduction—many【T1】____
游客
2023-12-02
21
管理
问题
UK Newspapers
I . Brief introduction
—many【T1】______newspapers【T1】______
—no national【T2】______titles【T2】______
—being divided into three groups: mass
market newspaper, middle-market newspaper, quality broadsheets
II. Several particular aspects about UK Newspapers
A. Size
—The Independent, The Times producing【T3】______edition【T3】______
—The Guardian, The Observer switching to " Berliner"
—The Daily Telegraph, The Sunday Telegraph, and most parts of The
Sunday Times being in【T4】______size【T4】______
B.【T5】______【T5】______
—The Sun being Conservative, The Daily Mirror being【T6】______【T6】______
C. The middle-market newspaper
—particular readership—【T7】______women【T7】______
—a cheap【T8】______for magazine【T8】______
—【T9】______aiming at the husband【T9】______
—being most popular for being irony
D. The quality papers being most famous to readers【T10】______【T10】______
E. The free【T11】______appearing recently【T11】______
F. One of the ways forward:【T12】______【T12】______
III. The development of Newspaper Company in different ways
—new sizes and【T13】______held to arrest the decline in sales【T13】______
—declined sales but increased【T14】______of news【T14】______
—companies owning their own content
1)the best way to consume the content being on small sheets
2)most companies having their own【T15】______【T15】______ [br] 【T10】
UK Newspapers
Last time we talked about the newspaper in the USA, and this time we shall focus on that of the UK.(1)Because of the small geographical area of the UK, and the good travel infrastructure, there are many national newspapers—unlike the United States, where most newspapers are printed and published locally.(2)Unlike France, the main national papers are morning newspapers: indeed, there are no national evening titles.
UK newspapers are generally grouped into three,—mass market newspaper in small size, or red-tops such as The Sun, middle-market newspaper in small size such as The Daily Mail, and quality broadsheets such as The Times. Unlike other European countries, there are no daily all-sport newspapers. I will talk about them from the following several aspects:
First, it’s size that matters.(3)In October 2003, quality broadsheet The Independent began producing what it preferred to call a compact edition —small-sized—along with the main broadsheet sized newspaper. This had a stunning effect on circulation—sales went up by 20% year-on-year—and The Times followed suit launching its own compact edition. Both newspapers are now exclusively available in compact form.
The Guardian, which denounced the original shift to compact before planning and then junking its own compact format, switched in September 2005 to a mid-size format between newspaper in small size and broadsheet, known as the " Berliner". This is roughly the same width as a newspaper in small size(thus easy to open using public transport), but taller, and therefore giving more flexibility in page design. Its sister paper The Observer also followed suit in January 2006.
The Daily Telegraph is the only remaining weekday broadsheet. It apparently gained from The Times when the latter switched to newspaper in small size, and sees the broadsheet size as being a differentiator—some advertising has claimed that Telegraph readers have a "broader view".
(4)The Sunday Telegraph and most sections of The Sunday Times are also in broadsheet size.
(5)The second aspect is the political leanings in some papers. The two most-popular newspapers are The Sun and The Daily Mirror. Bitter rivals, the papers traditionally hold very differing political views.(6)The Sun being Conservative since the early 1970s, while The Mirror being Labor.
The Sun veered towards Tony Blair’s Labor Party six weeks before his victory in 1997, and has supported Labor in subsequent general elections in 2001 and 2005. However, recently the paper has been more critical of Gordon Brown, and more supportive of the leader of the opposition, David Cameron.
Third ,(7)the middle-market newspaper in small sizes, The Daily Mail and The Daily Express are concerned with a very different readership—that of affluent women.(8)Weekend supplements and carefully-placed sponsorship ensure that these titles are a cheap alternative to a magazine,(9)while sports supplements aimed at the husband aim to broaden their readership.
The Daily Mail has a reliable right-wing agenda, and is mocked by some for their over alarmist headlines, particularly about political asylum seekers, house prices and " things that give you cancer"—in 2009, The Daily Mail claimed in the same month that coffee would "give you cancer" , as well as "cure you from cancer" in different stories. However, its formula, said by former owner Lord Northcliffe to give his readers a " daily hate" , has made The Daily Mail one of the most popular newspapers in the UK.
Fourth,(10)the quality papers—the "broadsheets" , though not that size anymore, are probably the most famous to readers overseas. The Times, the UK’s oldest national newspaper, is not the most popular—that accolade falls to The Daily Telegraph, known affectionately as The Daily Torygraph because of the staunch support to the Conservative Party.
The Independent, The Guardian and the financial newspaper The Financial Times make up the rest of the so-called quality papers.
It’s important to notice, though, that the mass-market newspaper in small size sell up to four times as many copies as the broadsheets—and if you’re looking in vain for The London Times, such a newspaper title has never, in fact, existed—The Times has always been a national newspaper. The Guardian, once based in Manchester, was known as The Manchester Guardian until the sixties.
Fifth,(11)a relatively recent phenomenon in the newspaper industry has been the free morning papers. Free weekly papers are fairly common, supported by advertising and carrying little in the way of editorial. But now, with the launch of Associate’s "Metro" and similar titles in many metropolitan areas, these newspapers thrive on public transport and in busy cities.
Sixth,(12)consolidation seems one of the ways forward. The Times and The Sun’s parent company also owns Sky television, the UK’s satellite television service. The Guardian group now owns the Smooth FM and Real Radio stations, as well as probably the biggest Internet presence for a newspaper. On a local scale, the Kent Messenger group also owns the local KM fm radio stations in many areas of Kent, and aggressively cross-promotes them.
(13)New sizes and formats were held to arrest the decline of newspaper buying. In June 2004, newspaper sales were declining year-by-year by 4.7%—the only increases worldwide, in fact, coming in developing countries. However, reductions in size for some of the newspapers meant a temporary increase in circulation. And,(14)while newspaper sales have been slowly declining, consumption of news can be claimed to have vastly increased: whether from the Internet, or one of the many non-stop news channels available to UK viewers.
Newspaper companies own their content. The best way of consumption of this content at present is on small sheets of dead, pulped, reformed, wood. It requires no recharging: losing a newspaper is not a major problem: and delivery and availability is easy.(15)However, all national papers now have their own websites: some are shifting classified advertising away from the printed paper. Content is a useful commodity—and the way this is presented in the future may well change. The cleverest newspapers will adapt to use their content in different ways.
Thank you for attending the lecture. If you have interests in other topics, please tell me now and we will talk about it next time.
选项
答案
overseas
解析
本题考查重要细节。根据句(10)可知,高质量的报纸是最受海外读者欢迎的,故答案为overseas。
转载请注明原文地址:https://tihaiku.com/zcyy/3237999.html
相关试题推荐
HowtoWriteaThesisI.Introductionpart—writingthe
HowtoWriteaThesisI.Introductionpart—writingthe
HowtoWriteaThesisI.Introductionpart—writingthe
HowtoWriteaThesisI.Introductionpart—writingthe
HowtoWriteaThesisI.Introductionpart—writingthe
ConsiderationsofLearning-centeredTeachingI.IntroductionA.goal
ConsiderationsofLearning-centeredTeachingI.IntroductionA.goal
ConsiderationsofLearning-centeredTeachingI.IntroductionA.goal
ConsiderationsofLearning-centeredTeachingI.IntroductionA.goal
ConsiderationsofLearning-centeredTeachingI.IntroductionA.goal
随机试题
Psychologiststakeopposingviewsofhow【C1】______rewards,fromwarmpraise
[originaltext]Birthorderwithinfamilieshaslongsparkedsibling(兄弟姐妹的)ri
[originaltext]M:Hi,Sophia.I’vejustmovedintoanewapartment.Wouldyouli
社会保证费包括()。A.养老保险费 B.失业保险费 C.医疗保险费 D.
右上中心型肺癌的X线表现为A.实变区密度较低呈毛玻璃样 B.左上缘影呈直线
根据《建设工程工程量清单计价规范》规定,分部分项工程量清单应包括( )。 A
下列属于望舌态观察内容的是A.点刺 B.瘦薄 C.强硬 D.裂纹 E.腻
患者男性,28岁,下颌第一恒磨牙咬合不适1周,感患牙伸长,初时紧咬牙可缓解不适,
检验检疫机构对检验检疫不合格的入境货物签发《入境货物检验检疫证明》。 ()
引起沙门菌属食物中毒的食品主要是A.肉类、蛋类、禽类 B.豆制品 C.奶类食
最新回复
(
0
)