首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2023-11-30
23
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M10】
选项
答案
in一from
解析
词汇错误。separate from是固定搭配.意思为“分离,分开”。此句的意思为“市场专家们也清楚,要把广告、促销和其他沟通交流方式与销售努力分开是很困难的。”
转载请注明原文地址:https://tihaiku.com/zcyy/3232098.html
相关试题推荐
PassageFour[br]Whereisthispassageprobablytakenfrom?Anintroductionofa
PassageFour[br]Whatdoestheword"probity"inthesecondparagraphprobably
TheInternet,wonderfulthoughitis,reinforcesoneoflife’sfundamentald
TheInternet,wonderfulthoughitis,reinforcesoneoflife’sfundamentald
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
随机试题
Timesamplingmeansthatresearcherschoosevarioustimeintervalsfortheir
[originaltext]W:You’realwaysworkingaroundthehouseonweekends.Youmuste
作业成本管理能够(),科学合理地配置相对有限的企业资源,从而提高企业商品的市场竞
计算机多媒体技术和设备的基本特征包括数字化、集成性、( )和围绕计算机而构成并
《中国人民银行关于人民币存贷款计结息问题的通知》中规定,从2005年9月21日起
股权投资基金通过基金管理人参与被投资企业的( ),可以全面了解与公司发展相关的
个人税收规划应遵循的原则主要有( )。 Ⅰ.合法性原则Ⅱ.节税性原则Ⅲ.
如果以下资产发生了减值,其中应计入资产减值损失的有( )。A.应收账款
精准扶贫不能仅仅专注个别事实,埋头解决个别问题,而不知道把个别贫困或特殊贫困同经
经依法批准的城乡规划,是城乡建设和规划管理的依据,未经()不得修改。A.监督
最新回复
(
0
)