首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2023-11-30
33
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M8】
选项
答案
as一like
解析
语法错误。like作介词,表示“例如”,as作介词则无此意。此句的意思为“在市场中,例如像广告影响这样的利润,不太容易以金钱的形式作为经济回报。”
转载请注明原文地址:https://tihaiku.com/zcyy/3232096.html
相关试题推荐
PassageFour[br]Whereisthispassageprobablytakenfrom?Anintroductionofa
TheInternet,wonderfulthoughitis,reinforcesoneoflife’sfundamentald
TheInternet,wonderfulthoughitis,reinforcesoneoflife’sfundamentald
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
随机试题
[originaltext]M:IthinkIwilltakethehalf-daytourofthecity.W:Whynot
Therateatwhichmanhasbeenstoringupusefulknowledgeabouthimselfand
[originaltext]Weallscreamforwaterwhenthirsty.[9]Butdoyouknowinv
青年人病毒性上呼吸道感染最严重的并发症是A.引起急性支气管炎 B.引起肺炎
2005年我国全社会固定资产投资88604亿元,比上年增长25.7%。其中
为了规避房地产经纪纠纷而制订示范合同文本的作用有()。A.示范合同文本的推广
痉挛型脑瘫的临床表现正确的是A.肌张力减低 B.两腿交叉或剪刀样 C.舞蹈样
变电检测管理规定对变电设备检测职责分工、()、检测实施、检测验收、检测报告、
A.人体实验不需要伦理委员会审查通过 B.人体实验时使用对照和双肓法 C.以
最新回复
(
0
)