首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2023-11-30
23
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M7】
选项
答案
Fortunately一Unfortunately
解析
语篇错误。根据上下文,上文提到“这样的项目被设计出来,并通过对其影响的衡量,能使我们的营销队伍更加高效”,而下文提到“这样做并不容易”,上下文之间是转折关系,根据所给词汇,要使用其反义,所以改为Unfortunately。
转载请注明原文地址:https://tihaiku.com/zcyy/3232095.html
相关试题推荐
PASSAGETHREE[br]Whatdoes"Baedeker"mostprobablymean?Atravelinghandbook.
PASSAGEFOUR[br]Whatdoestheword"shrill"inParagraphSixprobablymean?Pie
PASSAGEFOUR[br]Whatdoestheword"integration"inthelastparagraphprobably
PASSAGEFOUR[br]Whatdoestheword"probity"inthesecondparagraphprobably
PASSAGEONE[br]Whatdoestheword"convalescence"inPara.11probablymean?Re
(1)Vibrationsinthegroundareapoorlyunderstoodbutprobablywidespread
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
Youprobablyknowwhatamobileis,butthemobileI’mtalkingaboutisade
随机试题
微信(Wechat)是一种为用户提供即时通讯服务的免费应用程序,用户可以通过该操作平台发送语音短信、视频、图片和文字。微信还内置了“朋友圈”“摇一摇”“
[originaltext]Woman:Somepeopleareverycynicalaboutuh...televisionasam
Womenworkerswearhats______theirhairgetscaughtinthemachine.A、ifB、inc
ElectronicRadiationPutsYourHealthatRis
患儿女,2岁,发热3天,伴流涕、咳嗽、流泪及球结膜充血,临床疑似麻疹。此时诊断麻
基槽底采用钎探时,钢钎每贯入(),记录一次锤击数。A、200mm B、250m
津贴和补贴的概念?
孙某盗窃了价值数万元的贵重钻石项链,并送给他的女朋友蓝某当作定情礼物后来,公安机
首席风险官损害了客户和期货公司合法权益的,期货公司董事会可以免除其职务。()
病理性抑郁的核心症状不包括()。单选A.精力减退或疲乏感 B.昼重夜轻
最新回复
(
0
)