首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2023-11-30
18
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M5】
选项
答案
accountant一accountability
解析
词汇错误。accountant意思为“会计”,放在此处,明显不合语意。accountability意思为“责任,义务”。根据上下文的意思,此处意指“责任”,全句的意思为:越来越多的高级执行官向销售经理问责:是否我们从销售人员那得到了所寻求的回报?”所以,此处改为accountability。
转载请注明原文地址:https://tihaiku.com/zcyy/3232093.html
相关试题推荐
PASSAGETHREE[br]Whatdoes"Baedeker"mostprobablymean?Atravelinghandbook.
PASSAGEFOUR[br]Whatdoestheword"shrill"inParagraphSixprobablymean?Pie
PASSAGEONE[br]Whatdoes"unyoked"inthefirstparagraphprobablymean?Releas
(1)Vibrationsinthegroundareapoorlyunderstoodbutprobablywidespread
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
Youprobablyknowwhatamobileis,butthemobileI’mtalkingaboutisade
Youprobablyknowwhatamobileis,butthemobileI’mtalkingaboutisade
随机试题
【B1】[br]【B4】A、eraseB、removeC、avoidD、easeC本句意为“如果必须从梯子下经过,可以通过…来避免厄运”。avoid
WhywasJennyunhappyatthebeginningoftheconversation?[br][originaltext]
WhatproblemdothepolicedepartmentshaveacrosstheUnitedStatesface?[orig
某工程网络计划见图Q3-1,计划工期16个月。当计划实施到第4个月末时检查发现,
国有股东所持上市公司股份通过证券交易系统转让,有以下( )情形之一的,应报国有资
思想政治素质是人们从事社会政治活动的基本条件和()。A.基本品质 B.工作方法
采用防火堵料封堵孔洞、缝隙及管道井和电缆竖井时,应根据孔洞、缝隙及管道井和电缆竖
有一段环形路如图所示,每条边均为10米,甲乙两人分别从A、B两点同时出发,沿着路
A.O´,b,d,f B.a,c,e,g C.O´,
前牙行烤瓷全冠修复,基牙的边缘形态一般选用A.平齐龈缘的直角肩台B.龈下0.5m
最新回复
(
0
)