首页
登录
职称英语
A major aspect of many firms’ marketing strategies over the past decade hav
A major aspect of many firms’ marketing strategies over the past decade hav
游客
2023-11-30
9
管理
问题
A major aspect of many firms’ marketing strategies over the
past decade have been the development of new products.【M1】______
Consumer-product companies are launching nearly 30,000 new
products each year, according to the research firm Marketing
Intelligence Service(compared with only 2,689 in 1980). The
market has become saturated new brands, which often lack any【M2】______
significant advantages that can be used as the base of an【M3】______
advertising campaign. Moreover, companies increasingly depend【M4】______
on sales promotion to encourage consumers to try these brands.
Marketers are relying less on samples, coupons, rebates,【M5】______
premiums, and other innovatively promotional tools to achieve【M6】______
trial usage of their new brands and encourage repeat purchase.
Promotions are also important in getting retailers to allocate some
of their precious shelf space by new brands. The competition for【M7】______
shelf space for new products in stores is enormous. Supermarkets
carry an average of 30,000 products(compared with 13,067 in
1982). Retailers favor of new brands with strong sales promotion【M8】______
support will bring in more customers and boost their sales and【M9】______
profits. Many retailers require special discounts or allowances
from manufacturers just to handle a new product. These slotting
fees or allowances, which are discussed later in the chapter, can
make it expensive for a manufacture to introduce a new product.【M10】______ [br] 【M4】
选项
答案
Moreover一Thus/Therefore
解析
语篇错误。上文描述了近几十年的市场状况,市场上的新产品缺乏个体优势,不能通过广告营销手法在市场上推广。所以,营销商只能求助其他的方式进行新产品推介。下文提到了营销商用促销手段来鼓励消费者尝试其新产品,与上文形成的是因果关系,不是递进关系,所以要改为Thus或Therefore。
转载请注明原文地址:https://tihaiku.com/zcyy/3232072.html
相关试题推荐
Amajoraspectofmanyfirms’marketingstrategiesoverthepastdecadehav
Amajoraspectofmanyfirms’marketingstrategiesoverthepastdecadehav
Amajoraspectofmanyfirms’marketingstrategiesoverthepastdecadehav
Amajoraspectofmanyfirms’marketingstrategiesoverthepastdecadehav
Amajoraspectofmanyfirms’marketingstrategiesoverthepastdecadehav
Amajoraspectofmanyfirms’marketingstrategiesoverthepastdecadehav
Amajoraspectofmanyfirms’marketingstrategiesoverthepastdecadehav
Fordecades,thetelevisionwastheflagshipofanyconsumer-electronicspro
Fordecades,thetelevisionwastheflagshipofanyconsumer-electronicspro
Fordecades,thetelevisionwastheflagshipofanyconsumer-electronicspro
随机试题
TheAmericandefinitionofsuccessislargelyoneofacquiringwealthanda
Inlastweek’sTribune,therewasaninterestingletterfromMr.J.Stewart
Afriendofminereturnedtohishouseafteraholiday,onlytofindit______.A
Hemusthavehadanaccident,orhe______(早就应该在这儿了)then.wouldhavebeenhereor引
A.甲硝唑 B.青霉素 C.雌激素 D.克霉唑 E.红霉素治疗细菌性阴道
患者,年老体弱.少气声低.小便清长,尿次频数,甚至有余沥不尽,夜间尤重。证属A.
当今社会,坐车逃票、论文抄袭、伪造个人信息等现象屡见不鲜。过去,人们以道德号召、
下列选项中,柱的耐火极限不应低于2.0h的是()。A.某一级耐火等级的多层面粉
肝气病者,病情为吉中顺时,人面色见之色A.土 B.金 C.木 D.水
A施工单位承建了某机场跑道延长段的道面工程,B施工单位承担了该机场跑道延长段的目
最新回复
(
0
)