首页
登录
职称英语
Cable TV has experienced tremendous growth as an advertising medium because
Cable TV has experienced tremendous growth as an advertising medium because
游客
2023-11-26
7
管理
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require. [br] 【M7】
选项
答案
considerately—considerably
解析
词汇错误。此处考查的是形近词的辨析。considerately是副词,意为“体贴地,考虑周到地”,副词considerably意为“相当多地,相当大地”。此处considerably cheaper表示“便宜很多”,符合文意。
转载请注明原文地址:https://tihaiku.com/zcyy/3222176.html
相关试题推荐
PASSAGETHREE[br]WhywasPinterawardedtheNobelprizeforLiterature?Because
PASSAGEONE[br]WhyisSt.Petersburgcalleda"floatingcity"?Becauseitisne
(1)Mostpeoplehaveexperiencedthefeeling,afterataxingmentalwork-out,
PASSAGETHREE[br]WhywasPinterawardedtheNobelprizeforLiterature?Because
PASSAGEONE[br]WhyisSt.Petersburgcalleda"floatingcity"?Becauseitisne
DaydreamingI.Daydreamingcanbeharmfulbecauseit
DaydreamingI.Daydreamingcanbeharmfulbecauseit
DaydreamingI.Daydreamingcanbeharmfulbecauseit
DaydreamingI.Daydreamingcanbeharmfulbecauseit
DaydreamingI.Daydreamingcanbeharmfulbecauseit
随机试题
WhenDanaHaleadoptedhersonfouryearsago,shesaysshehadto"playhar
[originaltext]Whenyoustudyabroadandhavethetimeofyourlife,itcan
[originaltext]We’venowdiscussedhowmostsnakesmove.buttherearesome
下列属于公共关系专项活动的有()A.电话接待 B.来访者接待 C.编写宣传
下列食品含钙量丰富而且吸收率也高的是()。A.牛奶 B.鸡肝 C.鸡
小何想要建立一家企业充分发挥自身才能,但是由于资金不足,想要通过发行股票的方式筹
人力资源水平流动可分为( )的流动。A.企业之间 B.部门之间 C.行业之
误差修正模型基本思想是,若变量间存在协整关系,则表明这些变量间存在着短期均衡关系
明显降低空腹血糖及胰岛素和C肽水平的药物是()A.格列吡嗪 B.格列齐特
患者,男,23岁,近期出现心境低落、兴趣减退、精力下降并有自杀倾向,由家人陪同就
最新回复
(
0
)