首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2023-11-26
31
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M10】
选项
答案
in一from
解析
词汇错误。separate from是固定搭配.意思为“分离,分开”。此句的意思为“市场专家们也清楚,要把广告、促销和其他沟通交流方式与销售努力分开是很困难的。”
转载请注明原文地址:https://tihaiku.com/zcyy/3222099.html
相关试题推荐
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
Youprobablyknowwhatamobileis,butthemobileI’mtalkingaboutisade
Youprobablyknowwhatamobileis,butthemobileI’mtalkingaboutisade
随机试题
[originaltext]W:Hi,John.M:Oh,hi,Laura.Whatareyoudoinghere?W:Er,I’
Whatdoesthepassagemainlydiscuss?[br]Accordingtothepassage,agricultu
TheBeijingPeaceInternationalHotelWeoffer
MarkTwain,whowrotethestorywe’regoingtoread,traveledquitealotof
高等级沥青路面面层可划分为磨耗层、面层上层、面层下层。
女,40岁。下腹坠痛,脓性白带1个月。妇科检查:发现宫颈外观光滑,宫颈管内有脓性
获取购房客户最为有效的途径是( )。A.现场接待 B.发放预售楼盘宣传单
征收集体土地,土地补偿费应当归( )所有。A.县级以上人民政府土地管理部门
人生观包含多个方面的内容,各个方面相互联系、相辅相成,构成一个有机整体。其中处于
根据《建筑施工场界环境噪声排放标准》(GB12523—2011)。建筑施工场界环
最新回复
(
0
)