首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2023-11-26
30
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M9】
选项
答案
∧faith一of
解析
词汇错误。a leap of faith意为“飞跃的信心”。此句的意思为:当然,某些利润,例如广告效应等也不能简单地转化为美元这样的经济回报,想要获得一笔巨大的收益需要在信心上来个飞跃。
转载请注明原文地址:https://tihaiku.com/zcyy/3222098.html
相关试题推荐
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
Youprobablyknowwhatamobileis,butthemobileI’mtalkingaboutisade
Youprobablyknowwhatamobileis,butthemobileI’mtalkingaboutisade
Youprobablyknowwhatamobileis,butthemobileI’mtalkingaboutisade
Ineveryeconomicsystem,entrepreneursandmanagersbringtogethernatural
Ineveryeconomicsystem,entrepreneursandmanagersbringtogethernatural
Ineveryeconomicsystem,entrepreneursandmanagersbringtogethernatural
Ineveryeconomicsystem,entrepreneursandmanagersbringtogethernatural
随机试题
Inthesentence"Hewasfoundwanderingalongthecitystreet",theitalicized
InJulyof1970,theWhiteHouseandCongressworkedtogethertoestablis
Thecentralproblemoftranslatinghasalwaysbeenwhethertotranslatelite
普通话中,去声的调值为?()A.55 B.35 C.51 D.214
某试验员采用灌砂法测量路基压实度,试验得出试坑材料的湿密度为2.35g/cm3,
下列关于资产配置的说法,错误的是()。A.战略性资产配置策略以不同资产类别的收
以下哪项不是便秘的常见原因A、食滞胃肠 B、阳虚寒凝 C、阴津亏损 D、腹
某混凝土试块强度值不满足规范要求,但经法定检测单位对混凝土实体强度经过法定检测后
下列金融机构中,属于银行业金融机构的是( )。A.信托投资公司 B.金融租赁
甲、乙两宗相邻地块,甲宗地价值为50万元,乙宗地价值为40万元。合并后的房地产价
最新回复
(
0
)