首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2023-11-26
54
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M9】
选项
答案
∧faith一of
解析
词汇错误。a leap of faith意为“飞跃的信心”。此句的意思为:当然,某些利润,例如广告效应等也不能简单地转化为美元这样的经济回报,想要获得一笔巨大的收益需要在信心上来个飞跃。
转载请注明原文地址:https://tihaiku.com/zcyy/3222098.html
相关试题推荐
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
Youprobablyknowwhatamobileis,butthemobileI’mtalkingaboutisade
Youprobablyknowwhatamobileis,butthemobileI’mtalkingaboutisade
Youprobablyknowwhatamobileis,butthemobileI’mtalkingaboutisade
Ineveryeconomicsystem,entrepreneursandmanagersbringtogethernatural
Ineveryeconomicsystem,entrepreneursandmanagersbringtogethernatural
Ineveryeconomicsystem,entrepreneursandmanagersbringtogethernatural
Ineveryeconomicsystem,entrepreneursandmanagersbringtogethernatural
随机试题
Forreasonsyettobefullyunderstood,oneoutoftenhumanbeingsinthew
Commutershavea40percentgreaterriskofendingupdivorced,accordingt
Itiscommonlyheldthatdrinkingmoderateamountsofalcoholcanreducethe
[originaltext]M:Hi,Susan.Wherewereyouatlunchtime?Iwassavingaseatf
某公路工程施工组织设计(其中包含如图4-1所示的单代号网络计划),在开工之前由施
在我国抗震设计工作中,“小震”表示的地震烈度含义为( )。A.比基本烈度低二度
正常人在肝合成血浆蛋白质,量最多的是A.纤维蛋白原 B.凝血酶原 C.清蛋白
脚手架定期检查的主要项目不包括( )。 A、杆件的设置和连接是否符合要求
旅行社经营管理应坚持的原则有()。A.综合性 B.灵活性 C.导向性
根据《人民防空法》,不属于重要的经济目标的是()。(2011年真题)A.工
最新回复
(
0
)