首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2023-11-26
46
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M4】
选项
答案
vast—vastly
解析
语法错误。vastly是副词,修饰后面的形容词different,表示程度,意为“很,非常”。
转载请注明原文地址:https://tihaiku.com/zcyy/3222093.html
相关试题推荐
Probablyforaslongastherehavebeensalesforces,managershavesought
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
随机试题
Peoplethinkingabouttheoriginoflanguageforthefirsttimeusuallyarri
Storiespeoplehavewithreadingarenotnew,butthetrendisworsening.Re
Itseemsindividualcancercellssendoutthesamedistresssignalsaswound
TheGolfBetweenColle
收到消防电话分机呼叫时,消防电话总机在()内发出声、光呼叫指示信号,指示该消防
下列关于土方回填压实的基本规定的各项中,正确的是()。A.碎石类土、砂土和爆破石
下列关于PDCA循环的说法,错误的是()。A.PDCA循环是连续的循环过程
侧柏叶的功效是A.止带止痢 B.祛痰止咳 C.清热安胎 D.消肿生肌 E
关于建设用地的取用及使用年限,下列说法中正确的是()。A:获取建设用地使用权的方
上消化道出血可引起 A.心源性休克 B.低血容量性休克 C.感染性休克
最新回复
(
0
)