首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2023-11-26
6
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M3】
选项
答案
took一去掉took
解析
语法错误。responsible为形容词,该词的搭配应该是be/become responsible for,take需和responsibility of搭配,故此处应将took删掉。此句中的become involved in和become responsible for为并列结构,后者为避免重复.省去了become。
转载请注明原文地址:https://tihaiku.com/zcyy/3222092.html
相关试题推荐
Probablyforaslongastherehavebeensalesforces,managershavesought
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
Youprobablyknowwhatamobileis,butthemobileI’mtalkingaboutisade
随机试题
IhaveavividrecollectionofasummereveningwhenIhadtocarryoutaru
CPI是居民消费价格指数(consumerpriceindex)的简称,可以反映居民购买消费品及服务的价格变动。它不但与人们的生活密切相关,在国家的
电力系统应统筹建设足够的调节能力,常规电厂(火电、水电、核电等)应具备必需的(
采用图解法进行地籍勘丈,平差后的各街坊及各区块的面积去控制街坊内丈量的各宗地面积
企业实质是扩大单一业务经营范围,向后延伸进入原材料供应经营范围,向前延伸可直接向
从支出角度来看,GDP是由( )构成的。[中国工商银行真题]A.净出口,消费,
CreditMonitor对有风险贷款和债券进行估值的理论基础是()。A.保险学
税务机关对小型个体工商户征收税款的基本方法是()。A.代扣代缴 B.定期
下列人寿保险合同常见条款中,涉及保单现金价值的条款是( )。A.保险费自动垫交
楼层梯段相邻踏步高度差和每踏步两端宽度差分别不应大于()。A.4mm B
最新回复
(
0
)