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The fight for the $800 billion U. S. grocery industry has just begun. Amazo
The fight for the $800 billion U. S. grocery industry has just begun. Amazo
游客
2023-11-24
9
管理
问题
The fight for the $800 billion U. S. grocery industry has just
begun. Amazon has shaken up the playing field, traditional grocers have【S1】________
been slow to embrace technologies for online ordering, fulfillment, and
delivery. Today online orders make up for just 2% of grocery sales (in【S2】________
retail overall, the number is 10%). But e-commerce is quickly
growing: Some analysts estimate what by 2025, 20% of grocery【S3】________
purchases will be made online.
And although Amazon/Whole Foods looms large, the e-commerce
giant is far to the decided winner. In the past year Walmart, Kroger,【S4】________
Costco, and Target have driven down costs and introduced delivery
capabilities in new regions, cut into Amazon’s market share.【S5】________
Meanwhile, new business models are thriving. Six-year-old Instacart,
for example, has secured a $7.6 billion valuation and a loyal follower【S6】________
by building a platform for grocery delivery and partnering with more
than 300 retailers.
Instacart’s success underscore what may be the most important point【S7】________
about the grocery industry’s current state: Most shoppers today are not
loyal to single store or chain. The nature of customer loyalty is changing【S8】________
as shoppers get more comfortably buying groceries online—prioritizing【S9】________
convenience, choice, and ease over physical proximity to a store. As
consumers become more sophisticated, retailers need to inspire lasting
loyalty across its customer base. To do it, they should offer flexibility,【S10】________
proactively communicate about order status and other details, and build
emotional connections with shoppers. [br] 【S8】
选项
答案
∧single—a
解析
冠词缺失。single store or chain是指单个商店或连锁店,是可数名词单数形式,前面缺少冠词。此处并非特指,应使用不定冠词,故在名词短语single store or chain前加上a。
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