首页
登录
职称英语
The Competition among producers of personal computers is essentially a race
The Competition among producers of personal computers is essentially a race
游客
2023-11-23
13
管理
问题
The Competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitor’s are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh Ⅱ and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple. major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies. [br] According to the passage, Apple computer, Inc, has introduced the Mackintosh Ⅱ and the Mackintosh SE because ______.
选项
A、IBM is changing its computer models continuously
B、il wants to make its machines specialize in specific users
C、it wants to stay ahead of IBM in the competitive computer market
D、it expects its major competitor IBM to follow it examples
答案
C
解析
要点归纳题。根据题干我们将答案定位到第一段。最后一句指出,苹果公司推出新机型,是为了抢在 IBM公司之前以遏止IBM公司。由此可知,C为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3212967.html
相关试题推荐
PassageOne[br]HowwouldyousummarizeOliver’spersonalitytraits?Naive,b
PassageOneWhathavegameconsolemakersdonetodealwiththecompetition
Tosurviveintheintensetradecompetitionbetweencountries,wemust______the
______inarecentsciencecompetition,thethreestudentswereawardedscholars
TheCompetitionamongproducersofpersonalcomputersisessentiallyarace
TheCompetitionamongproducersofpersonalcomputersisessentiallyarace
TheCompetitionamongproducersofpersonalcomputersisessentiallyarace
Stoppingpersonalandinstitutionalracismwillbenefitracialminoritiesa
Stoppingpersonalandinstitutionalracismwillbenefitracialminoritiesa
Stoppingpersonalandinstitutionalracismwillbenefitracialminoritiesa
随机试题
Accordingtothepassage,Chinaisaleadingbuyerof_________.[br][original
Allyoungmenarerequiredtodotwoyearsof______militaryservice.A、compulso
包件验收时按提货单或运单上记录的内容认真核对运号、件数、发货人、收货人等。(
筹建期间的开办费应计人管理费用。
下列关于睾酮替代治疗的描述,正确的是A.可直接改善勃起功能障碍 B.通过提高性
腹痛同时伴有便血和腹部出现肿块是小儿肠套叠的典型临床征象。()
城市职能三要素不包括()。A.专业化部门B.职能数目 C.职能强度D.
下列关于建筑内部装修材料燃烧性能等级分类的说法中,正确的是()。A.花岗岩属于
D利用连续两项系数绝对值的比求极限R=1,与a、b无关
某一非关键工作(工序)的持续时间为5d;它的总时差为4d、自由时差为2d,在进度
最新回复
(
0
)