首页
登录
职称英语
The Competition among producers of personal computers is essentially a race
The Competition among producers of personal computers is essentially a race
游客
2023-11-23
52
管理
问题
The Competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitor’s are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh Ⅱ and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple. major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies. [br] According to the passage, Apple computer, Inc, has introduced the Mackintosh Ⅱ and the Mackintosh SE because ______.
选项
A、IBM is changing its computer models continuously
B、il wants to make its machines specialize in specific users
C、it wants to stay ahead of IBM in the competitive computer market
D、it expects its major competitor IBM to follow it examples
答案
C
解析
要点归纳题。根据题干我们将答案定位到第一段。最后一句指出,苹果公司推出新机型,是为了抢在 IBM公司之前以遏止IBM公司。由此可知,C为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3212967.html
相关试题推荐
PassageOne[br]HowwouldyousummarizeOliver’spersonalitytraits?Naive,b
PassageOneWhathavegameconsolemakersdonetodealwiththecompetition
Tosurviveintheintensetradecompetitionbetweencountries,wemust______the
______inarecentsciencecompetition,thethreestudentswereawardedscholars
TheCompetitionamongproducersofpersonalcomputersisessentiallyarace
TheCompetitionamongproducersofpersonalcomputersisessentiallyarace
TheCompetitionamongproducersofpersonalcomputersisessentiallyarace
Stoppingpersonalandinstitutionalracismwillbenefitracialminoritiesa
Stoppingpersonalandinstitutionalracismwillbenefitracialminoritiesa
Stoppingpersonalandinstitutionalracismwillbenefitracialminoritiesa
随机试题
WhatisitthatmadeSteveJobsspecial?Whatcanwelearnfromthisonce-i
超声波在混凝土内部的衰减与其频率的平方成正比。
分析一个特定区域的风险,关键是要判断( )。A.信贷资金安全的影响因素 B.
“同底数幂的乘法”教学片段: 师生共同探索归纳总结出同底数幂的乘法法则后,进入
97、中性点不接地系统的设备外绝缘配置至少应比中性点接地系统配置高(),
A题干符号规律为ABCABD,只有A项符合此规律。故答案选A。
A.推动作用 B.温煦作用 C.防御作用 D.固摄作用 E.气化作用护卫
影响牙周病的系统疾病如下,应除外A.糖尿病 B.甲状腺功能亢进症 C.冠心病
(2018年真题)黄河公司2017年12月1日购入甲股票,并指定为以
下列各项中,属于黑客常用的入侵手段的有()。A、字典攻击 B、IP嗅探与欺骗
最新回复
(
0
)