首页
登录
职称英语
A scientist who does research in economic psychology and who wants to predi
A scientist who does research in economic psychology and who wants to predi
游客
2023-11-23
32
管理
问题
A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money must study consumer behavior. He must obtain data both on resources of consumers and on the motives that tend to encourage or discourage money spending.
If an economist were asked which of three groups borrow most--people with rising incomes, stable in comes or declining incomes--he would probable answer: those with declining incomes. Actually, in the years 1947-1950, the answer was.. people with rising incomes. People with declining incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up, they will postpone buying. But research surveys have shown that this is not always true. The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices, "In a few months," she said, "we’ll have to pay more for meat and milk; we’ll have less to spend on other things." Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be resented and buyer’s resistance may be evoked. This is shown by the following typical comment: "I just don’t pay these prices; they are too high."
The investigations mentioned above were carried out in America. Investigations conducted at the same time in Great Britain, however, yielded results that were more in agreement with traditional assumptions about saving and spending patterns. The condition most conducive to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology. [br] According to the passage, if one wants to study consumer behavior, he should ______.
选项
A、study the knowledge of psychology
B、obtain data on the motives that tend to encourage or discourage consumers to spend money
C、carry out investigations on consumers behavior and obtain data on consumers’ incomes and money spending motives
D、do researches in consumer psychology in different countries
答案
C
解析
细节理解题。此题较容易,问如果一个人想研究消费者行为,应该怎样做。第一段提到想要预测消费者花钱方式的科学家必须研究消费者行为。必须获得有关数据,这些数据包括消费者来源和鼓励或打消花钱行为的动机。由此可直接得到答案为C“对消费者行为进行调查并获得关于消费者收入和花钱动机的数据”。
转载请注明原文地址:https://tihaiku.com/zcyy/3211769.html
相关试题推荐
PASSAGEONE[br]Whatdidtheresearchmedicallyproveinthelastparagraph?Wat
Forthefirsttimeindecades,researchersarereportingasignificantdropw
Forthefirsttimeindecades,researchersarereportingasignificantdropw
ScientistssaidThursdaythatanewAIDSvaccine,thefirsteverdeclaredto
Currenteconomichardshipshavehadwhatiscalledinconstitutionallawa"d
WhenscientistsattheAustralianInstituteofSportrecentlydecidedtochec
WhenscientistsattheAustralianInstituteofSportrecentlydecidedtochec
WhenscientistsattheAustralianInstituteofSportrecentlydecidedtochec
Anyonebelievingtheglobaleconomiccrisistobeovershouldhavetakenalo
Anyonebelievingtheglobaleconomiccrisistobeovershouldhavetakenalo
随机试题
Shipsare______thanplanesthatpeopletakethemmainlyforpleasure.A、verymuch
下列关于生物体的组成、结构与功能的叙述中,正确的是()。A.噬菌体、乳酸菌、酵
套管检测周期为()。(A)必要时(B)1个月(C)6个月(D)检修时
《大气污染防治行动计划》践行一年以来,京津冀地区治“霾”战果如何?数据显示,20
1997-41.我国历史上最早从理论上剖析方剂的医家是 A.张仲景B.成无己
以下不是心智技能具有的特点的是( )A.动作结构的简缩性 B.动作对象的观念
与发行人的关联关系是否充分披露属于中国证监会现场检查的机构、制度与人员检查的内容
下列关于所得税会计处理的表述中,正确的有()。A.所得税费用包括当期所得税费
按发货点固定车队,专门完成固定货运任务的运输组织形式是()。A:定时运输 B:
WHO积极推荐哪种指标用于儿童青少年的营养状况评价A.身高别体重 B.年龄别体
最新回复
(
0
)