首页
登录
职称英语
One of the most authoritative speaking to us today is, of course, the voice
One of the most authoritative speaking to us today is, of course, the voice
游客
2023-11-23
31
管理
问题
One of the most authoritative speaking to us today is, of course, the voice of the advertisers. It has forced on us a whole new conception of the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales. Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it.
The designer is busy enough without adding customer appeal to all his other problems of man-hours and machine tolerances and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find eleven ways of making it appeal to purchasers after they have finished it, by pretending that it confers status, or attracts love, or signifies man-ness. If the advertising agency can do this authoritatively enough, the manufacturer is in clover.
Other manufacturers find advertising saves them changing their product. And manufacturers have change. The ideal product is one which goes on unchanged for ever. If, therefore, for one reason or another, some alteration seems called for--how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.
The advertising man has to combine the qualities of the three most authoritative professions: Church, Bar, and Medicine. The great skill required of our priests, most highly developed in missionaries but present, indeed mandatory, in all, is the skill of getting people to believe in and contribute money to something which can never be logically proved. At the Bar, an essential ability is that of presenting the most persuasive case you can to a jury of ordinary people, with emotional appeals masquerading as logical exposition; a case you do not necessarily have to believe in yourself, just one you have studiously avoided discovering to be false. As for Medicine, any doctor will confirm that a large part of his job is not clinical treatment but faith healing. His apparently scientific approach enables his patients to believe that he knows exactly what is wrong with them and exactly what they need to put them right, just as advertising does--"Run down? You need..." "No one will dance with you? A dab--will make you popular. "Advertising men use statistics rather like a drunk uses a lamppost--for support rather than illumination. They will dress anyone up in a white coat to appear like an unimpeachable authority or, failing that, they will even be happy with the announcement, "As used by 90% of the actors who play doctors on television." Their engaging quality is that they enjoy having their latest ruses uncovered almost as much as anyone else. [br] According to the next, doctors are most successful when they are _________.
选项
A、authoritative
B、logical
C、emotional
D、scientific
答案
D
解析
根据文章,医生在什么时候最成功?A权威性;B逻辑性;C情绪化;D科学性。D是正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3211609.html
相关试题推荐
[originaltext]S:Diplomacoursesareusuallymorenarrowlyspecializedandmore
[originaltext]S:Diplomacoursesareusuallymorenarrowlyspecializedandmore
Studentsarebecomingbusierandbusier.Theyhavemorecoursestotake,more
PassageThree(1)Forsomewomen,enrollinginanengineeringcourseis
PassageFourSpeakingtwolanguagesratherthanjustonehasobviouspra
PassageTwoWhatdidthestudentsinthe1970sthinkofliberalartscourses
Whatroledoesspeakingplayinsecondlanguageacquisition?Ithasnodire
Whatroledoesspeakingplayinsecondlanguageacquisition?Ithasnodire
Whatroledoesspeakingplayinsecondlanguageacquisition?Ithasnodire
Whatroledoesspeakingplayinsecondlanguageacquisition?Ithasnodire
随机试题
______canmakeanimmensecontributiontothecreationofpeaceandplentyinth
Whentravelingoverseas,it’sagoodideatocarryanInternationalDriving
A.持续低热 B.反复发热 C.白细胞减少 D.血小板增多 E.抗生素治
(共用题干)患者女,35岁。G2P2,放置环型宫内节育器2年,现停经49天,恶心
3维向量组A:a1,a2,…,am线性无关的充分必要条件是().A.对任意一
客户关系管理指的是在商业银行内部开发大规模计算机管理系统。()
下列关于同一控制下企业合并形成的长期股权投资会计处理表述中,正确的是()。A.
西颐股份有限公司(以下简称西颐公司)为上市公司,2×16年发生如下与长期股权投资
甲公司为增值税一般纳税人,购入原材料100吨,收到的增值税专用发票上注明的售价为
监理单位在建设工程监理工作中体现公正性要求的是()。(新教材变为“公平性”)A、
最新回复
(
0
)